Down in the weeds.

Curiosity may have killed the cat, but it is the driver of everything that contributes to improvement. Doesn’t matter if it is improvement in a factory, using the “5 why” tool, or some question, the answer to which advances our knowledge of space. The driver is curiosity, and the result, the potential to be better, to know more, to deliver benefit.

For a marketer, being curious should be second nature, but how long since you sat one-on-one with a customer and sought direct feedback on how your product performs Vs the competition?, why they bought it?, how could it be improved?, what job was it really doing? And so on.

It is one thing to absorb research reports, dig through the numbers, engage in esoteric conversations about innovation, and understand at a macro level the things that contribute to success, but it is something entirely different to get down in the weeds with your customers.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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