Monthly Archives: October 2012

21 blogging tips from the pro

Mike Stelzner’s “Social Media Examiner” on line magazine, rather than blog, is about the best of a good bunch of sites that offer insight to the blogging process. These 21 tips, assembled from a group of pretty smart operators  are … Continue reading

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3-D Printing: The coming desk-top revolution.

Remember when there was a market for only 5 computers in the world, then a few thousand appeared in governments, huge corporations, and a few big R&D labs, then suddenly along came the PC, and there were millions of them in … Continue reading

Posted in Change, Innovation, Operations | Tagged , , , , | 3 Comments

The design of inefficiency

One of the many paradoxes of our on-line social life is that to engage, we give up a part of our personal life, we become available to anyone else who cares to look for us, within the boundaries of increasingly … Continue reading

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Madman skills still apply

Millions of “writers” are now publishing blogs, and as a result there are many sources of “how to” write a better blog, and get it seen. However, it seems to me that most of the advice is rehashing pretty basic … Continue reading

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4 strategies to change culture

Culture is elastic, it is the hardest thing to change in any organization,  the ‘way people do things around here” to quote Michael Porter, is a powerful organiser of behavior. Changing culture by decree  from the corner office simply does … Continue reading

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Lead recycling

“Not now” is a response sales people receive all the time, question is, does it mean not now, or not ever? When sales people hear the words, they have two choices: Ignore the brush off, and keep at it Asses … Continue reading

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A huge PR problem.

Problems need a better PR agency, everybody hates them. The bigger the problem, the greater the angst, the higher up the enterprise the problem has currency, the more important it seems to become. However, when you think about it, problems … Continue reading

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Time is not on your side

Of all the resources we have, time is truly the only one where there is no chance of technology making it replaceable or renewable. We all know that, so why do we continue to waste it so indiscriminately? Seems to … Continue reading

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Brand babbling

This is a situation where a modest intellect has learned the language, and so can spew out a bunch of marginally related clichés. They  understand some of the obvious stuff, can look at the numbers, and have a superficial understanding … Continue reading

Posted in Branding, Marketing, Personal Rant | Tagged , , , , | 5 Comments

Context is everything

The way most of us see things is dependent on what we expect to see, and how it affects us. If you were a farmer with a just planted crop, rain is a great day, but if you are about … Continue reading

Posted in Communication, Marketing | Tagged , , , , , , , | 2 Comments

Where is the money?

To stay in business we all need to make money today, and we also need to understand where the money will be tomorrow, invest in these future cash generating activities, and sometimes  make adjustments to the business model. These adjustments … Continue reading

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Give a mile, take an inch

We are in an evolving age of flattened, silo-less, collaborative enterprises, where accountability for outcomes is increasingly devolved to those teams and individuals on the “front line”  who carry the responsibility for implementation.  Under these circumstances, the old carrot and … Continue reading

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5 reasons you lost the sale

Sales is a tough job, you win or you lose, with no middle option. Understanding those you lost is the key to improving future performance. Over  30 years of engageing with sales people, managing sales forces, and doing sales training, it seems … Continue reading

Posted in Customers, Sales, Social Media | Tagged , , , | 2 Comments

Reputation is a currency.

My 28 year old son recently tried to get a mobile phone on a plan, and couldn’t, he did not have a credit rating. A bit unusual perhaps, but this is a young bloke who has been a self-funded student … Continue reading

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The cloud grows on trees

Talking about “the cloud” is common around the BBQ’s I go to, (pass another beer please, the sausages need turning). However, it seems few of my verbal combatants have any idea that the cloud, is, somehow, in fact, an industrial … Continue reading

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SME marketing

SME’s cannot afford to spend money on traditional media, and after all, it is now far from the only option, so why would they? Facebook is the first stop of most, predictable I guess with almost a billion users, but … Continue reading

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Correlation or causality

Just because two things correlate, does not necessarily mean that there is cause and effect at work. Imagine you  have just launched a new product backed by a great TV ad, and sales exceed forecast by a factor of 5. … Continue reading

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