Groups need a purpose

It is a pretty simple observation that for a group to act collectively,  there must be a strong central reason for them to do so. The larger the group, the more difficult it becomes to maintain this sense of collaborative security, and more and more dissention to individual decisions occurs.

For this reason, for large groups to be successful there must be a very strong purpose into which all members “buy” and that has the effect of enabling them to deal with the individual decisions they may not like for the sake of the central purpose, so long as there has been due process exercised in the decision making process.

Consider the difference between the disregard generally apparent towards our political parties, and the high regard we have for the ideals of a group like the Salvation Army, irrespective of what we may think about their position on spirituality, and the music they play on the corner on  Saturday morning. 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Alliance management, Collaboration and tagged , , , , . Bookmark the permalink.

One Response to Groups need a purpose

  1. Pingback: Consensus is not collaboration « Strategyaudit’s Blog

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