-
Archives
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
-
Meta
Monthly Archives: February 2012
Talk is cheap
We are pretty well immune to those who make promises, as we have heard it all before, and having been burnt, and burnt, we tend not to believe the hype this time. Doesn’t matter if it is a colleague assuring … Continue reading
Measuring leadership.
Leadership is often seen as a “soft” skill, hard to measure, and really only obvious with the benefit of hindsight. Perhaps not, the potential success of leaders can be at least partly assessed by looking at what makes people unsuccessful … Continue reading
Indecision amplified.
I spoke to a few people in Canberra yesterday, curious as to the impact of the Labor leadership cat-fight on the rest of the place. Whilst I expected it to be the topic of the day, the consensus was that … Continue reading
Sell the frog.
Successful stories are always greater than the sum of their parts. Great stories engage, enlighten, inform, and inspire, so to dissect the sum to explain the parts may seem easier than selling the whole thing, but it usually does not … Continue reading
Posted in Communication, Sales, Small business
Tagged communication, Marketing, Sales
Leave a comment
The why and how of budgeting
Into the new year, most companies that have June 30 as year end will start the tortuous path of setting the new budget. I have seen the budget process take 6 months, and be as useless as a water pistol … Continue reading
Product Disasters can be marketing gold.
Remember the Arnott’s case, in 1997 they recalled millions of packets, and showed them being crushed on TV, in the days before u-tube. Tylenol in the US went trough the same thing in 1882, 6 packets were laced with cyanide, … Continue reading
Posted in Branding, Communication, Marketing
Tagged Branding, communication, Marketing
Leave a comment
Mobile Visual Search, MVS for short
Just a few months ago, QR codes seemed to me to be the answer to a marketers prayer, a simple way for products and services to connect with anyone with a mobile device, and an interest. However, Aussies, often quick … Continue reading
Posted in Communication, Innovation, Marketing, Social Media
Tagged Branding, communication, customer, Innovation, Marketing, Social Media
Leave a comment
