Tag Archives: value

The value curve

As a young marketing graduate in the 70’s I was given a scholarship to attend  an intensive marketing management program in Boston, run by Harvard professor Jim Hagler. He changed my life. One of the many things he rumbled to … Continue reading

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Sydney Harvest

The produce branding model used by the agricultural so called marketing programs run by industry bodies all  fail the basic test of being consumer centric. Generally they are retailer centric, using grower levies to fund discounts, and sometimes display space, … Continue reading

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Value transformation in agriculture

The agricultural supply chain that has dominated the way we get our food has evolved as a fragmented, opaque series of transactions that occur to fill the gap between the producer and the consumer. Many of these transactions add no … Continue reading

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Customer driven demand chain rebirth

It is pretty trite to point out, again, that the reason businesses survive is to satisfy customers. In fresh produce markets, this has been pretty much forgotten as the share of the consumers dollar that ends up in the farmers … Continue reading

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Crying for a Lean agricultural demand chain

Lean thinking, evolving from the Toyota Production System is changing manufacturing world, but agriculture has a long way to go. Just as building cars used to be a production oriented operation until Toyota turned it on its head, so too … Continue reading

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Price taker to market maker

  I talk to  a lot of farmers, and have done so for a long time. Not much has changed over that time, it is just that there are less farmers, bigger farms, and corporatised farming, with deep capital resources … Continue reading

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The forest or the tree.?

Can’t see the forest for the trees!. This is a pretty common expression, almost a cliché observing that the pressure of the detail overcomes the view of the whole. However, a tree is a part of the foundation of the … Continue reading

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Corporate imagination and compliance

The interesting and fun bits of our world are driven by the vision, imagination, and execution capabilities of people. Much of the capital and technical capabilities required  to enable these great things to happen are tied up in our corporations, … Continue reading

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Value is dependent on context.

Red Bull founder Deitrich Mateshitz  deliberately priced Red Bull, the fizzy, nasty tasting tonic imbibed by would be racing drivers, balloonists, and skateboarders because” it makes them fly,” at 4 times the price of a can of Coke, so no … Continue reading

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Innovation, Hypocrisy and Money.

Apple has beaten Samsung in the US court, protecting a raft of patents that apply to mobile devices, acquiring a pile of cash, and the probable withdrawal of a number of Samsung products from the market. Competitive nirvana. Whilst it … Continue reading

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Four immutable laws of sales.

For years with my sales consulting hat on I have pushed the notion that when selling a product or service that requires the B2B buyer to exercise some level of consideration, so it excludes the everyday, commodity purchase, there are … Continue reading

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Thanks for hearing.

The hard part about writing a blog, I have found, is not finding stuff to write about, but finding stuff that has not been written about before, or finding a new twist on an old topic, and then being sufficiently … Continue reading

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Best management tool ever

The best management tool available is amongst the cheapest, a pair of shoes. Hierarchies are vertical, they filter and modify information as it goes up and down an organisation, but real things, those that customers pay for,  get done in … Continue reading

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Meritocracy, not democracy.

Meritocracy is about the best ideas, whereas democracy is about consensus, usually an average outcome. In a democracy, those who manage to smooth the waters, and gain the average usually get ahead, but in a true meritocracy, those with the … Continue reading

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To train or not to train.

One of my clients, a modest sized business inhabiting a narrowing but quite deep niche of manufacturing,  has over a period of time put considerable resources into training their essenial technical people to be expert in the fields vital to … Continue reading

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Cookbook of the 21st century

Not my normal patch, writing about cookbooks, but this is a exception because of the input if Nathan Myhrvold, a tech entrepreneur with an astonishing range of interests, and  who has changed the  digital innovation landscape with his patent trolling … Continue reading

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Sustainable innovation requires proximity

Global sourcing, whilst offering benefits to customers in the county doing the outsourcing, has the long term effect of reducing the relative innovative capacity of the “outsourcer.” As innovators seek the lowest cost for the product of their innovative output, … Continue reading

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Value is relative

A common question every business asks itself regularly, and one with no answer without a detailed understanding of context. Imagine you are in 1990, and someone asked you “how much would you pay for an internet search?” The only logical … Continue reading

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I miss the mob

I miss the mob Derek Sivers has  an oblique take on things, he seems to be able to see perspectives most of us miss. This short “I miss the mob” video should be shown to all who get confused about … Continue reading

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“Five S” misused

The lean tool, 5s, is often a starting point for lean implementation. It makes sense, as on the surface, it is relatively easy, “straighten, sweep, set, standardise, and sustain”, but it is this last bit that catches people out. A … Continue reading

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