Monthly Archives: May 2012

Google + on air, an anti-facebook bomb?

This new avenue to live broadcast, as distinct from posting a video on Youtube, seems to me to be a game-changer. Social media lives by interaction, engagement, that is what gives it its power,  and to be able to go … Continue reading

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Lean ROI calculation

Return on Investment is the basic calculation made to assess any investment, but too often gets complicated by all sorts of assumptions and forecasts. In these days of rapid prototyping, access to A/B testing tools using the web,  and the … Continue reading

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Death of an industry

Last week speaking to a gathering, I told the group that Australia was now a net importer of food with a $2.7 billion deficit in 2010-2011, according to the AFGC State of the Nation report . Utter disbelief was the … Continue reading

Posted in Change, Management, Marketing, Operations, Personal Rant | Tagged , , , , , | 1 Comment

Brand Loyalty?

The holy grail, the prime objective of billions of dollars of advertising, the  wall behind which many campaigns that have failed to generate incremental sales have hidden, Brand Loyalty.  I cannot help but wonder if the label “Brand Loyalty” is … Continue reading

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Four immutable laws of sales.

For years with my sales consulting hat on I have pushed the notion that when selling a product or service that requires the B2B buyer to exercise some level of consideration, so it excludes the everyday, commodity purchase, there are … Continue reading

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IP and the network business model

Another paradox surfaced by the emerging business networked models is that of ownership of IP. In the old days, just a few years ago, ownership of IP was top of mind in many if not most development situations, but then … Continue reading

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Jobs to be done.

Marketing groups usually set about segmenting markets by one of two basic ways: By demographics, age, sex, education, income, with/without children, and so on, or, By product category, for example meat is usually segmented by breed, cut, pack size, price. … Continue reading

Posted in Customers, Marketing, Strategy | Tagged , , , | 1 Comment