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Monthly Archives: June 2013
Of Gnomes, underpants, and phase 2.
We have a Department of Innovation in Canberra, and similar departments or at least functions in every state jurisdiction, and piles of industry bodies and associations, all mouthing clichés about Innovation being the savior of the economy, and the way … Continue reading
Posted in Change, Innovation, Marketing, Small business
Tagged Change, change management, communication, Governance, SME
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3 reasons Incrementalism wins: Sadly.
Across all my activities, I hear management talking about the “next big thing”, the importance of innovation, of being different, creating new product platforms, and striving to be disruptive, but settling for a change of colour, flavour or pack size. … Continue reading
Posted in Change, Innovation, Leadership, Marketing
Tagged Change, change management, communication, Innovation, Leadership, Risk
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Digital policy “Snafu”
Governments and their regulation centric thought processes always lag the digital developments that are accelerating in our world. Typically, they are regulating to close the barn door well after the horse is across the paddock, and failing to consult … Continue reading
Posted in Change, Governance, Management, Marketing, Small business, Social Media
Tagged analytics, Change, communication, Governance, Management, Social Media, Strategy
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Visual marketing explosion
The old adage of a picture replacing a thousand words is being writ large as the social media ecosystem mutates at astonishing speed to accommodate that old truism. Millions of photos are uploaded every day, and marketers have recognised the … Continue reading
Posted in Uncategorized
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Lobster Marketing and context.
We pay a fortune for lobster, it is a delicacy, but it is not long ago that lobster was poor peoples food. If you had nothing else to eat in New England in the 18th or 19th centuries, you … Continue reading
Posted in Branding, Marketing, Small business
Tagged Branding, Change, communication, Marketing, Sales, Social Media
2 Comments
4 key marketing trends and the secret sauce of success.
Marketers have a whole range of new tools to use to tap the opportunities emerging from the digital age, but most appear to approach the challenge in an ad hoc manner. It seems to me that there are … Continue reading
Posted in Communication, Customers, Marketing, Strategy
Tagged Advertising, Branding, communication, competitive strategy, Innovation, Marketing, performance assessment, Social Media, Strategy
1 Comment
We pay for better.
As this excruciating election campaign continues, the trivial, irrelevent, personal, short term crap we have come to expect is getting laid on with a spade. Nothing substantive is being considered by the pollies, and whilst it is easy to … Continue reading
Posted in Change, Governance, Leadership, Personal Rant
Tagged Change, change management, Governance, Leadership, Politics
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Digital selling cycle.
Look at all the verbiage on the net about content marketing, having a personal brand, being a substantial presence on social media, and all the rest of the stuff. Really it is all about one simple idea, making yourself easy … Continue reading
Posted in Customers, Marketing, Sales, Social Media
Tagged Advertising, communication, Marketing, Sales
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Facial recognition marketing.
What will happen when facial recognition is good enough to recognise a person walking into a retail shop, and convey to a device that persons purchase history, returns, sizes, social media mentions and links, and all the rich data that … Continue reading
Posted in Branding, Marketing, retail, Sales, Social Media
Tagged Branding, category management, communication, customer, Marketing
1 Comment
Strategy: Where to, not coming from.
One of the most famous photos ever taken, above, is of the 29 Participants in the 1927 Solvay Physics conference. The astonishing thing is that of the 29, 17 were Nobel prize winners, lauded busy people, so how did … Continue reading
Posted in Collaboration, Governance, Innovation, Leadership, Strategy
Tagged Alliance management, Change, collaboration, Governance, Innovation, performance assessment, portfolio
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Choose your customers
The sorts of customers you have play a significant role in defining who you are. A former client had a customer base that valued the hands on, custom design, and short supply chain they offered on their packaging component items. That … Continue reading
Posted in Change, Customers, Lean, Operations, Sales
Tagged Change, competitive strategy, customer, demand chain, Management, negotiation, performance assessment, Sales
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Little things count.
Most customers could not give a rats arse about your vision, values, your customer value proposition, and all the other stuff highly paid consultants rant on about (obviously not me). What they do care about are the little things, the … Continue reading
Posted in Branding, Customers, Marketing, Small business
Tagged Branding, communication, customer, Marketing, performance assessment, SME, Strategy
1 Comment
FMCG Produce marketing tightrope
Coles limited engagement in an “anti factory farming” campaign is indicative of the strategic and marketing tightrope the food industry in this country is walking. On the one hand we have an effective duopoly of FMCG retailing exercising their power … Continue reading
Posted in Branding, Demand chains, Innovation, Marketing, Small business
Tagged Alliance management, category management, Change, collaboration, communication, demand chain, Innovation, Marketing, SME, Value chain
1 Comment
How do you know what you do not know?
I was struck by a line in a terrific blog post by Ian Leslie I read that said ” Google can answer almost anything you ask it, but it cannot tell you what to ask” It is totally counter-intuitive to … Continue reading
New media genius dinner.
There are many people I would like to meet, but a special group of them are the thinkers in the “new media” space. Brian Solis is one of them, along with Clay Shirky, Hugh McLeod, Mitch Joel, and Seth Godin. … Continue reading
Posted in Branding, Collaboration, Communication, Leadership, Social Media
Tagged Branding, Change, collaboration, communication, Marketing, Social Media
1 Comment
Danger of word of mouth.
Amongst the most common questions I get is “how do we make it viral?” In the minds of most, “Viral” amounts to “Free” and it may be, but it costs to get there, even if the costs are often less … Continue reading
Posted in Communication, Customers, Marketing, Social Media
Tagged Advertising, communication, Governance, Marketing, SME, Social Media
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StrategyAudit 