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Monthly Archives: March 2010
To collaborate or not to collaborate
It seems that everywhere there is a drive to collaborate, without any real regard to the challenges of collaboration, the behavioral and cultural changes necessary for success. Collaboration has become an end in itself, rather than a strategy that has … Continue reading
Posted in Alliance management, Change, Demand chains, OE
Tagged Alliance management, change management, Value chain
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“iownership” of ipod IP
A while ago, I blogged about the ownership of IP, the individual Vs the employer, and quoted the case of a designer who left Mattel for their competitor, MGA Entertainment, created a competitor to “Barbie” and ended up in court … Continue reading
Social networking from work.
How do companies harness the power of social networking to the benefit of their businesses?. It is simply a fact that employees will go into facebook, twitter, and so on, using company time and resources, rather than trying to stop … Continue reading
Supermarkets greening?
Trader Joes in the US is not a huge chain, but they are one of the ones to watch to see what the others will be doing in the future. Joes has a rich history of being different, and … Continue reading
Posted in Marketing, Small business, Strategy
Tagged category management, climate change, Sales
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Web site optimisation
There are lots of web site optimisation tools around, including the free ones from Google which do a pretty good job, and there are many people around who will promise you the world by next Sunday. However, the tools are … Continue reading
Tour de brand
Building a brand is a “one bit at a time” exercise. Most aspiring brand managers look at Coke, Google, Microsoft, the local leader in their market, and think about how they can take them on, and win. The process is … Continue reading
Know your competitor
The only way to win is to attack, you can prevent being beaten by defense, but as any football coach knows, defense will not win. Same in business, you need to understand your strengths and weaknesses compared to the opposition, … Continue reading
Busy is not the same as important
As a young bloke, I was given a “XY” graph that had “urgent, not urgent, important, not important” on the axes as a personal management tool. I was advised to concentrate my effort on the “Important, not urgent” quadrant, as … Continue reading
Sclerosis of policy
Listening to the PM and Opposition leader the other day, “debating” the future of health care in this country, I felt a bit woozy. One of the biggest items in the budget, and certainly the item of huge interest to … Continue reading
Posted in Personal Rant
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Not “If” but “When”
The phenomena of social media is one that businesses need to understand, and be ready to respond when, rather than if, it gets difficult. The Nestle Facebook page has been overrun by new “fans” after the publicity surrounding their practices … Continue reading
Where next for wool?
Australia rode on the sheeps back in the 50’s, but in the 70’s & 80’s the sheep turned nasty, and we mostly got off, having lost our pricing power through the competitive growth of synthetics, and strategic stupidity. When we … Continue reading
Posted in Branding, Marketing, Personal Rant
Tagged Branding, customer, Marketing, Value chain
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Forensic marketing
Yarning to an old mate last week, the usual wide ranging stuff you examine with someone you know well, he said “you know, what you do is forensic marketing, exhuming the deeply held assumptions that distort the outcomes, simplifying the … Continue reading
Canute sees the light.
Guvera, an Australian start-up, has evolved a business model that is a bold but necessary experiment for the music industry. Music downloads from the site will be free, paid for by advertisers who get the opportunity to connect with consumers … Continue reading
Common sense, not so common.
Sometimes academic research evolves to support what common sense has told us for years. A standard phrase in the marketing lexicon is “look at it from the customers perspective” an obvious and logical strategy, not often used for a … Continue reading
Fail to succeed.
It is often said, in one way or another, that the key to success is a willingness to fail, because only by taking risks, not accepting the common wisdom or status quo can you be sufficiently different to be have … Continue reading
Marketing punishment
For fifty years, good marketing meant efficient use of advertising funds, driving distribution, segmenting markets, usually on socio-economic status and usage patterns, development of brand awareness and purchase intention, a flow of range extensions, and staying out of trouble. The … Continue reading
Where do we find the time?
From time to time we stumble across something that offers a “Eureka moment” an opportunity for insight that clears the haze, explains something in a way that makes such obvious sense, we wonder why it took so long. Clay Shirky’s … Continue reading
Posted in Change, Marketing, Personal Rant, Social Media
Tagged Change, communication, web stuff
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Unders & Overs of a great site.
One of the huge advantages of the web is that the small can look big, and professional, and able to tackle any challenge, and most important, confident of success. In order to achieve this on your site, you need to … Continue reading
Posted in Change, Marketing, Social Media
Tagged communication, Marketing, web stuff
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Reward, actual and desired.
I often see businesses rewarding one behavior, whilst seeking an entirely different one. A Managing Director I worked for many years ago used to bang on about the long term the strategy, and values of the organisation, whilst beating (metaphorically) … Continue reading
Posted in Leadership, Management
Tagged Management, managing yourself, performance assessment
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Question and learn.
In the audience at a seminar last week, I witnessed an interaction that probably takes place often, in a wide range of circumstances. An audience member, when invited to ask a question, instead made a statement that was at odds … Continue reading
Posted in Change, Leadership, Operations
Tagged Change, communication, Leadership, managing yourself
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StrategyAudit 