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Monthly Archives: September 2013
Cheap Housebrand or guarantors of quality
Consumers make purchase choices for a whole range of reasons, quality, size, experience, brand, price, freshness, produce provenance, and so on. Supermarkets in Europe have for years been marketing their housebrands as much more than cheapo versions of branded products, … Continue reading
Posted in Branding, Category, Marketing, retail, Small business
Tagged Branding, category management, competitive strategy, customer, Marketing, retailer, Sales
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The client made me do it!
People instinctively like consistency and predictability, it allows them to be comfortable, and make judgments without too much risk of being wrong because the status quo has been maintained. Helping out with a competitive pitch recently I was shown a … Continue reading
Posted in Customers, Innovation, Marketing, Strategy
Tagged communication, competitive strategy, customer, Marketing, Strategy
2 Comments
6 trends shaping semi urban agriculture
A couple of days ago I did a presentation at the University of Western Sydney to a group of academics, farming advocates and farmers. The presentation addressed the challenges of agriculture in Australia close to the major cities, specifically Sydney. … Continue reading
Posted in Branding, Demand chains, Marketing, Strategy
Tagged Branding, Change, change management, communication, customer, demand chain, Marketing, performance assessment, retailer
4 Comments
Thinking “Lean” is instinctive.
It is amazing how people adopt to “lean” instinctively, without any planning, or knowledge of the cliches and tools spruiked by consultants (including myself). People are pretty sensible when left to themselves, they do not build waste into a … Continue reading
Posted in Customers, Lean, Operations, Sales
Tagged collaboration, communication, customer, demand chain, lean, Operations, performance assessment
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Social media as “chips”.
During the week, I did a short explanatory presentation on social media to a group of busy, skeptical SME operators whose typical age meant that they came to computers generally and social media in particular “a bit later” in their … Continue reading
Posted in Marketing, Small business, Social Media
Tagged Advertising, communication, competitive strategy, Marketing, SME, Social Media, Strategy
5 Comments
5 why’s of social media
“5 why’s” is a tool that started life in the Lean Thinking toolbox, but in reality is simply common sense. In effect, make sure you understand the real cause of the problem facing you before you start deploying solutions, otherwise … Continue reading
Posted in Customers, Lean, Marketing, Small business, Social Media
Tagged Branding, communication, competitive strategy, lean, SME, Social Media, Strategy
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Defining the future of agriculture
Most of the really great innovation that happens has as a core component, a re-definition of what the future should look like. From Orville and Wilbur Wright, to Henry Ford, Martin Luther King and Steve Jobs, the words they used explained … Continue reading
Posted in Change, Collaboration, Demand chains, Operations, Strategy
Tagged category management, Change, change management, climate change, communication, demand chain, Entrepreneur, Innovation
2 Comments
4 Challenges of Urban agriculture.
As our cities continue to suck people off the land, and grow bigger, swallowing adjacent farm land, we face the challenge of how we feed ourselves into the future. It may not be a problem now, or in 5 years, … Continue reading
Posted in Branding, Change, Marketing, retail, Strategy
Tagged Branding, category management, Change, climate change, collaboration, competitive strategy, demand chain, Marketing, Operations
7 Comments
An Authority or In Authority.
How often have you been in a position of trying to get something done in the face of an illogical or bureaucratic impediment ? It is enormously frustrating, Authority being exercised. On the other hand when faced with complexity, ambiguity, or … Continue reading
Posted in Governance, Management
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3 foundations of demand chain success
Creating a demand chain out of an environment forged by a competitive and opaque supply chain mentality is no small task. This change is particularly challenging in agriculture where there is considerable regulatory and interest group oversight and thousands … Continue reading
Posted in Customers, Demand chains, Marketing
Tagged communication, customer, demand chain, Marketing, Value chain
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Marketing debt.
I have just been a part of a post investment review with a client, looking at what a significant investment in capital equipment has delivered, compared to the planned outcomes, that underpinned the Capex. Not a pretty sight, and … Continue reading
Digital freedoms.
Digital technology has offered all of us an astounding range of opportunities to challenge and interact with our social environment, creating as we go. Gary Hamel has summarised them into a “5 C” list,: Contribution Connection Creation Choice Challenge. You … Continue reading
Posted in Communication, Management, Small business, Social Media
Tagged Branding, Change, collaboration, communication, Entrepreneur, managing yourself, Marketing, SME, Social Media
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