-
Archives
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
-
Meta
Monthly Archives: August 2012
Innovation, Hypocrisy and Money.
Apple has beaten Samsung in the US court, protecting a raft of patents that apply to mobile devices, acquiring a pile of cash, and the probable withdrawal of a number of Samsung products from the market. Competitive nirvana. Whilst it … Continue reading
Posted in Branding, Customers, Innovation, Strategy
Tagged Branding, customer, Innovation, Strategy, value
Leave a comment
4 sources of innovation
Innovation is not a marketing term, it is much wider than that, it is a mind-set. It remains however, an eternal question, often used to open another boring workshop, “What is innovation?” Usually those who ponder this question are the … Continue reading
Posted in Innovation, Management
Tagged Change, Innovation, Leadership, performance assessment, Strategy
Leave a comment
Net promoter score interpreted.
Most of the best ideas are simple, as is the Net promoter Score (NPS) the brainchild of Bain & Co executive Fred Reichheld. As it gained currency, its simplicity became blurred by unnecessarily imposed complexity, often added it seems, just … Continue reading
Posted in Customers, Management, Marketing, Sales
Tagged Advertising, Branding, customer, Marketing, performance assessment, Sales, Social Media
Leave a comment
Your customers are in the jungle
Social media is a jungle, full of vegetation that limits the view, poisionous flowers that look beautiful at first glance, small areas of bright sunlight that somehow finds its way through the foliage, nasty surprises of many types, and gems … Continue reading
Posted in Communication, Customers, Marketing, Small business, Social Media
Tagged Branding, communication, customer, Marketing, Sales, Social Media
Leave a comment
Selling is a conversation
I wandered into a car dealer a while ago, largely killing some time, but I do need a new car, sometime soon, so I was tyre kicking with a rough agenda. One of the salesmen saw me get out of … Continue reading
The “semantics” of marketing
People are always looking for answers in their lives, whilst mostly not being in a position to frame the question sufficiently to enable a search as specific as one on Google. It is a factor in our lives that contributes … Continue reading
Posted in Branding, Change, Innovation, Marketing, Social Media
Tagged Branding, Change, change management, communication, Innovation, Marketing, Social Media
Leave a comment
Sales is the core function
Without sales, all the rest of the stuff that goes on in an enterprise is irrelevant. All the lofty strategies, policies, and well intentioned platitudes are dependent on the delivery of sales for their oxygen. As a senior manager in … Continue reading
Posted in Customers, Management, retail, Sales
Tagged customer, Management, Marketing, Sales
5 Comments
Australian Collaborative Gold
Management lessons abound in the great win by Australia’s K4 crew in London. Co-ordination maximises the effect of input. For 1000 meters, the crew was absolutely co-ordinated, any minor deviation by any individual would have had a profound impact on … Continue reading
3 fixes for Marketing overhead dead-weight
The decades of growth up till a couple of years ago, and the recognition of the key nature of a robust marketing input to corporate success has left many organisations, particularly brand heavy consumer organisations with a marketing overhead problem … Continue reading
Posted in Branding, Innovation, Management, Marketing
Tagged Branding, communication, customer, Marketing
Leave a comment
Innovation anti-bodies
Just as we manufacture antibodies in our blood to combat infection, so do enterprises construct antibodies in their cultures to combat risk, change, and therefore innovation. This antibody construction normally happens by default, after all, why change things that have … Continue reading
No Deviance without deviates
Being different is the guts of innovation, no matter how good, how big (or small) how effective, how cheap, if it is not different, none of the rest will matter a whit. Why is it then, that we have processes … Continue reading
Negotiation anchoring.
An old mate of mine has only one rule of negotiation “he who mentions price first, loses” Whilst there are other things that contribute to a successful outcome, he is right about the price. Once an expectation of price has … Continue reading
The real reason Fairfax is stuffed
Whilst I hesitate to add to the plethora of words dedicated to the saga of Fairfax, from the stupidity of “Young Warwick” onwards, it seems to me that there are a couple of points that nobody has made. Consumers of … Continue reading
Posted in Management, Marketing, Social Media, Strategy
Tagged Advertising, change management, Marketing, Strategy
Leave a comment
Hype or count
I was recently the recipient of one of the slickest presentations I have seen for some time, as the Marketing Manager of a business on whose board I sit employed the full range of his presentation skills on us. It … Continue reading
Posted in Management, Marketing
Tagged analytics, Management, Marketing, performance assessment
Leave a comment
Exponential marketing
The term exponential is routinely used in engineering, maths, and the sciences, meaning, in lay terms, that the rate of increase in the derivative of a factor increases faster than the increase in the factor itself. “Gobbldy Gook” to most … Continue reading
Posted in Management, Marketing, Social Media, Strategy
Tagged change management, communication, Management, Marketing, Social Media, Strategy
1 Comment
Labor productivity and politics
The much waited review of the” Work Choices” legislation will be released today, after the Minister has had it for a month considering the implications. It will be absorbing to watch and listen to the “argy bargy” and strident demands … Continue reading
Posted in Change, Personal Rant
Tagged Change, Management, performance assessment, Politics
Leave a comment
Meeting mania paradox
Ever thought “how do we get anything done with all these meetings”? It is a paradox, as the evolving recognition that meetings are essential to successful collaborative activity, and the growth of collaboration as a strategy grows rapidly, so does … Continue reading
Posted in Collaboration, Strategy
Tagged change management, collaboration, communication, Operations, Strategy
Leave a comment
StrategyAudit 