The 2 parts of innovation.

Usually discussion about innovation focuses on the new stuff, the things that have, or need to change to deliver a changed outcome.

During a discussion recently about “green electricity” in Australia, specifically solar power, it struck me that the costs of the Photo Voltaic panels was dropping rapidly, and is the focus of most of the activity, and certainly all the publicity. By contrast, all the surrounding elements of the value chain necessary to deliver the innovative technology, the processes to source parts, deliver, maintain and install the cells, and link them to the existing grid, were all going up in price, more than offsetting the benefits of the drop in price of the core technology.

Innovation is only of any value when it is delivered, when the benefits flow, and usually the “delivery” is a forgotten element of the whole process¬†during the hype.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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1 Response to The 2 parts of innovation.

  1. Pingback: Operational design paradox. « Strategyaudit's Blog

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