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Monthly Archives: April 2014
3 essential sales skills
Regularly I find myself on the receiving end of a pitch of some sort, as do all in business. We all buy and sell on a daily basis, and whilst there are easily recognisable and specialised functions that buy and … Continue reading
Posted in Communication, Customers, Sales, Small business
Tagged communication, customer, negotiation, Sales, SME
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Risk and A/B testing
As a marketer, I am fairly left brain oriented, some may say flakey and opinionated, and I have done well with that for many years. Here is the paradox. You can now test just about everything if you try hard … Continue reading
Posted in Change, Innovation, Social Media
Tagged category management, communication, Entrepreneur, Governance, marketing analytics, supply chain
1 Comment
Reading the consumers mind.
Businesses spend many millions trying to understand the way consumers consider the choices confronting them in a supermarket. With up to 30,000 items on shelf, and some categories having hundreds of choices, it is a key consideration. A mix of … Continue reading
Posted in Branding, Category, Customers, Marketing, retail
Tagged analytics, Branding, category management, competitive strategy, Marketing, marketing analytics, retailer, Sales, Social Media
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Outside-in innovation
My early days of marketing were as a minor part of the team that created Meadow Lea, the brand that completely changed then dominated the margarine markets for the following 25 years. I was really just a young gopher, but … Continue reading
10 X 8 Framework for a content StrategyAudit
These days with the ubiquity of mobile and social, almost everyone is a media channel. Recognising this simple fact changes the formula for media success. In the old days, the formula used so successfully by mass marketers was: Money X … Continue reading
Posted in Communication, Customers, Marketing, Sales, Small business, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, performance assessment, Sales, SME, Social Media, Strategy
1 Comment
8 ways to build a hypothesis testing mind set.
The most successful people I have seen over 40 years of business share one crucial characteristic. Curiosity. The successful are insatiably curious, it spans all aspects of their lives, not just the parts that are spent working at what pays … Continue reading
Posted in Change, Collaboration, Innovation, Leadership, Marketing
Tagged Change, change management, collaboration, Governance, Innovation, Leadership, performance assessment, SME, Strategy
1 Comment
How to build a personal brand
Personal branding seems to be a popular topic around the pub, even the brickie who lives a few streets away, and is not known for his new age sensitivities, has got a hold of it. It is not new, Julius … Continue reading
Posted in Branding, Leadership
Tagged Branding, communication, managing yourself, performance assessment
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