Software productivity on your desk, in your pocket.
Would it help to know more about your customers behaviour? When and what they buy, how often, how sensitive to promotional pricing they are, how long since they bought a specific item, how much revenue and margin they contribute to your totals?
These are just a few of the bits of information most businesses have but do not use, because it is kept inside their accounting package.
Making the most of what you have is how small businesses beat the big blokes at their own game, leveraging the Productivity of your investment in the software already on your desk, and thus in your pocket.
This is not “tech talk”; it’s really pretty easy. Let me show you.
And here is another useful “tit-bit” OMD reference triangle from my colleague Graham.