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Monthly Archives: December 2009
Happy 2010
Business is basically simple, it is people that generate the complications and distractions, and us that allow the distractions that make it complicated. The simple rule: spend less than you have coming in, and work like hell to bring … Continue reading
The real value of Christmas.
Christmas is a great opportunity to contact people you have not had a reason to contact for a while. Old friends, former colleagues, former clients, those who share an experience or passion and people you just like. In this … Continue reading
Merry Christmas
It is Christmas day, so I wish the best for 2010 to the dedicated few and the black dog who dip into this blog on a regular basis. I hope that what I write touches a nerve, brings a grimace, … Continue reading
Copenhagen party flop
It is pretty obvious that the big party in Copenhagen finished like most big parties where there are lots of strangers with different agendas, in an unsatisfactory way for all. The nonsense of the Rudbott and his sidekick trying to … Continue reading
Two ways to develop an innovation capability.
Innovation is about changing the status quo, doing something differently, going against the herd. You can make your intentions obvious by yelling about it, which is not often successful, or you can start changing the perspective of others by … Continue reading
Managing organisational ambiguity
In today’s cross functional organisations, “Internal Marketing ” has taken on a whole new meaning. In the past, functional battles were waged at the senior management level where the resource allocation decisions were made. Now, with cross functional teams and … Continue reading
Demand chain innovation pay-off
Turning a supply chain 180 degrees to become a demand chain is an inordinately difficult organizational challenge, not because it does not make sense, but because it requires organizations and the people in them to be able to see … Continue reading
Accountability of marketing expenditure.
Too often marketing is seen as an expense, to be cut when things are tough. Often this is an outcome of a lack of accountability for results emerging from the investment made in marketing. It is in the interests of … Continue reading
Posted in Management, Marketing
Tagged Management, Marketing, performance assessment
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B2B sales process evolution
Part of a small current assignment is looking for a simple ERP system for a SME client, now too big to rely on spreadsheets and simple accounting packages. Automatically, I went to the web, looking for user groups of similar … Continue reading
Customer planning with the customer
You would not build a house without a plan, so why would you set out to manage your major customers without some sort of plan. For most businesses, their key customer base is the core of their commercial sustainability, so … Continue reading
The Demand camps and freemium
Demand for a whole host of products appears to be splitting into two camps, the price sensitive camp, and the risk averse camp. What other explanation can there be of the situation where you find people willing to pay for … Continue reading
Portfolio management from the outside
Currently I am involved in a portfolio management exercise that covers brands, products, and projects on the books for a modest sized but rapidly growing business. A pretty standard exercise that most thoughtful businesses go through on a regular basis … Continue reading
Social media, more than just a place to put party photos.
Social media is more than Facebook, Twitter and U-Tube, it is a suite of tools that enables rapid connections to be made, it creates and leverages knowledge, and enables very rapid development of an organisation of those who may be … Continue reading
Aristotle said we get the government we deserve.
Here I am in a regional NSW town, now a bit late at night, engaged by a client to assist in the strategic development of their business, and after a very long day, lifting my head to discover the premier … Continue reading
The CEO as Brand Manager.
Building a brand is about the consistency of action thought, and expression over a long period of time, and only the CEO can ensure that this happens. The CEO must be the chief brand manager, as the brand is … Continue reading
What do we want in a leader?
The mess the liberal Party finds itself in is a sad reflection on their collective capacity to address the issues surrounding climate change in a sensible and reasoned manner, at least I think so. It is pretty clear that humans … Continue reading
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