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Monthly Archives: June 2014
What matters?
One of the most common questions I get is how you get away from competing on price. A couple of things are common in the situation that leads to the question: Someone else has control of the value chain. … Continue reading
Posted in Branding, Customers, Marketing, Small business
Tagged Agriculture, Branding, category management, demand chain, Marketing, retailer, Sales, Strategy
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10 questions for a Customer Value Audit.
Customer Value has almost become a cliché, often trotted out to cover the lack of real marketing insight. Effective articulation of customer value, and the business model and processes to deliver it remains at the core of those businesses that … Continue reading
Posted in Customers, Leadership, Strategy
Tagged communication, competitive strategy, customer, Governance, SME, Strategy
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Do you need a telephone?
I asked that question a week or so ago of a group of SME’s, most of whom did not have any digital presence. None said their businesses would survive without a phone. Why is it then that they think they … Continue reading
Posted in Change, Communication, Management, Marketing, Small business, Social Media
Tagged Change, change management, communication, competitive strategy, Marketing, SME, Social Media, Strategy
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Another bloody meeting
Meetings are supposed to be a place where work gets done, accountabilities exercised options articulated and examined, decisions made, and outcomes reported. However, often they become just a reason to have another meeting. Whilst the public sector comes in … Continue reading
Posted in Governance, Leadership, Management
Tagged communication, Governance, lean, Management, performance assessment
2 Comments
Scale social one person at a time.
There are platforms that will automate social for you, do everything, except the one thing that really counts, make a person to person connection. “Social Media” badly used is a terrible misnomer, it is often anti-social media, an effort … Continue reading
Posted in Communication, Social Media
Tagged communication, customer, Marketing, SME, Social Media
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10 rules for small retailers to out-compete chains
Chain stores dominate our grocery shopping environment, they have developed all the advantages of scale, and use them to the advantage of their shareholders, by delivering returns, and to customers by delivering low prices. The model works, in Australia 75% … Continue reading
Greatest marketing mistake
One of the most memorable, and biggest mistakes I made as a young product manager was to redesign a pack. The product was an old fashioned, relatively low value product on supermarket shelves, it had a small niche to … Continue reading
Posted in Branding, Marketing, Sales
Tagged Advertising, Branding, category management, communication, customer, Marketing, performance assessment, retailer, Sales
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9 thoughts for SME’s on Friday 13th.
Walk under any ladders yet? It seemed appropriate to have a think about some of the silly superstitions that infest the world of marketing, and proffer a view about the reality. “The internet will never be a good marketing … Continue reading
Posted in Marketing
Tagged Advertising, Branding, Change, collaboration, communication, competitive strategy, customer, Innovation, Marketing, retailer, Sales, SME, Social Media
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1 social media tool for maximum impact.
There are many contenders for the most effective social media too around, and just as many promoters. “Email marketing” and “Content marketing” usually occupy the first and second places, but to my mind are one and the same. Email … Continue reading
Posted in Collaboration, Customers, Social Media
Tagged collaboration, communication, Marketing, Sales, SME, Social Media, Strategy
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Everyone is in Marketing & Sales!
We all know the world of sales has changed. Consumers now have virtually all the information they need to make a purchase choice without any assistance from a “sales assistant”. Before a significant purchase, consumers now review all sorts of … Continue reading
Posted in Branding, Marketing, Sales
Tagged Advertising, Branding, category management, communication, competitive strategy, Marketing, Sales, Strategy
2 Comments
Outcome defining metaphors
Marketing is about telling stories, engaging people with them, which builds awareness, affinity, preference, and with luck, persistence, and good management, can lead to a transaction, or two. Metaphors, when well used can make a complicated point in a memorable … Continue reading
Posted in Communication, Small business
Tagged Branding, category management, communication, customer, Sales, SME
2 Comments
Managing complexity.
I am not a car nut, but as a young bloke, I used to fix my own cars. There was not much you could not do without a reasonable set of Sidchromes, a block and tackle, mechanical manual, and a … Continue reading
7 ways to argue constructively
Debate and argument fills a vital role in all parts of our lives, it is what makes us human, this capacity to be able to think and communicate, rather than just react. For an extended period with two different … Continue reading
Posted in Branding, Collaboration, Leadership, Marketing
Tagged Branding, category management, communication, Entrepreneur, Governance, Innovation, Leadership, Marketing, Risk, Strategy
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Energy, Innovation, technical capability, and common sense.
It seems to me that the most important emerging driver of success in the economy that must drive innovation and value delivery, is the intersection of technical capability and power generation. Oil has driven the geo politics of the C … Continue reading
Posted in Change, Governance, Innovation
Tagged Change, change management, climate change, Governance, Innovation, performance assessment, Politics
3 Comments
Call centre to Social centre
On Friday I got another of those calls from an offshore call centre flogging a product I did not need or want. Some poor person obligingly named “Kevin” whose first language was not English, scrolling through a prepared screed that … Continue reading
Posted in Branding, Marketing
Tagged Advertising, Branding, communication, customer, Marketing, Sales, Strategy
6 Comments
StrategyAudit 