Monthly Archives: February 2013

The “welcome quotient”

Social media is a part of the marketing toolbox, an increasingly important one, so why does it so often get shuffled out to the side, assigned to the 20 year old intern, when it can have a profound impact on … Continue reading

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3 way framework for sales performance management.

Sales, or as I prefer to call it, “Revenue generation” is the core of every business. No sales, no business. However, the thinking around performance assessment and management of sales is generally pretty superficial.  The demarcation of sales and marketing  … Continue reading

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Leaders, and those who lead.

 I am constantly struck by the so called “failure of leadership” displayed in all sorts of places from the top of our political, economic and social system, to the bottom. People who reach positions of power, positions that have as … Continue reading

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6 Rules of successful e-sales

Business is based on relationships, and generally the relationship comes before the business. As a result, you have to find a way to identify those with whom a commercially sustainable relationship is possible, then offer them sufficient value for them … Continue reading

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Social Media is older than Facebook

Nearly 500 years ago, March 1517 to be exact, Social media was born, and rapidly demonstrated its power. On that warm spring day, Martin Luther “posted” his list of “95 Theses on the power and efficacy of Indulgences” on the … Continue reading

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Public sector flatulence

It is wonderful to consider the impact the Prime Ministers “A Plan for Australian Jobs” announcement over the weekend has had, already, on Australian jobs. Multitudes of grateful bureaucrats have laboured mightily for months and months, crafting and re-crafting the … Continue reading

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Neuromarketing

Marketers are becoming increasingly sophisticated in the ways they leverage understanding of how the brain works to build competitive advantage. 20 years ago most marketing positioning, segmentation and communication was based around demographic factors, but we have been increasingly understanding … Continue reading

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