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Monthly Archives: February 2013
The “welcome quotient”
Social media is a part of the marketing toolbox, an increasingly important one, so why does it so often get shuffled out to the side, assigned to the 20 year old intern, when it can have a profound impact on … Continue reading
Posted in Branding, Communication, Marketing, Social Media
Tagged Advertising, Branding, communication, customer, SME, Social Media
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3 way framework for sales performance management.
Sales, or as I prefer to call it, “Revenue generation” is the core of every business. No sales, no business. However, the thinking around performance assessment and management of sales is generally pretty superficial. The demarcation of sales and marketing … Continue reading
Leaders, and those who lead.
I am constantly struck by the so called “failure of leadership” displayed in all sorts of places from the top of our political, economic and social system, to the bottom. People who reach positions of power, positions that have as … Continue reading
6 Rules of successful e-sales
Business is based on relationships, and generally the relationship comes before the business. As a result, you have to find a way to identify those with whom a commercially sustainable relationship is possible, then offer them sufficient value for them … Continue reading
Posted in Collaboration, Customers, Marketing, Social Media
Tagged collaboration, communication, competitive strategy, customer, Sales, SME
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Social Media is older than Facebook
Nearly 500 years ago, March 1517 to be exact, Social media was born, and rapidly demonstrated its power. On that warm spring day, Martin Luther “posted” his list of “95 Theses on the power and efficacy of Indulgences” on the … Continue reading
Posted in Change, Communication, Social Media
Tagged Change, communication, Marketing, Social Media
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Public sector flatulence
It is wonderful to consider the impact the Prime Ministers “A Plan for Australian Jobs” announcement over the weekend has had, already, on Australian jobs. Multitudes of grateful bureaucrats have laboured mightily for months and months, crafting and re-crafting the … Continue reading
Posted in Collaboration, Governance, Leadership, Personal Rant
Tagged Change, change management, Governance, Leadership, Personal Rant, Strategy
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Neuromarketing
Marketers are becoming increasingly sophisticated in the ways they leverage understanding of how the brain works to build competitive advantage. 20 years ago most marketing positioning, segmentation and communication was based around demographic factors, but we have been increasingly understanding … Continue reading
Posted in Branding, Communication, Marketing, Strategy
Tagged analytics, Branding, communication, Marketing, Strategy
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Graph Search loves friends
I opined previously that it appeared to me that Facebook had cracked the challenge of monetising their site by applying semantic search to their billion users and their networks with the introduction of the “Graph Search” feature. This post on … Continue reading
Posted in Branding, Communication, Marketing, Small business, Social Media
Tagged Advertising, Branding, communication, Marketing, SME, Social Media
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Attention deficit disorder.
20 years ago you could block book advertising across three TV channels, a few newspapers, and radio stations, and be pretty sure you would catch almost everybody. Not now. No matter how much you spend, you simply cannot block book … Continue reading
Posted in Branding, Communication, Marketing, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, Sales, Social Media, Strategy
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Not deciding is to decide.
Ever put off a difficult decision? asked for more information that you know will not change the outcome? shuffled the responsibility elsewhere? Most of us have, at one time or another, but we generally tell ourselves that we delayed the … Continue reading
Posted in Governance, Management, Operations, Small business
Tagged communication, Leadership, Management, performance assessment, SME
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The next big thing
The next big wave of innovation just may be co-ordination services. When you think about it, the web has given us huge amounts of data at our fingertips, but created the problem of dealing with all the options we have. … Continue reading
Posted in Change, Communication, Innovation
Tagged Change, communication, Value chain
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The failure report
How often do we hear that we learn more from our failures than our successes, that if we do not fail sometimes, we have not done enough, and that an innovative, exciting culture embraces failure? Thomas Watson Senior, creator of … Continue reading
Posted in Change, Governance, Leadership, Strategy
Tagged Change, change management, communication, Governance, great management, Leadership, performance assessment, Politics, Strategy
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Social media wombats
Like most bloggers, I watch how many people visit this site, how many pages they access, how long they stay, and how many “likes” the posts get, and it feels good when the numbers go up. However, these superficial measures … Continue reading
Posted in Branding, Small business, Social Media
Tagged analytics, communication, Marketing, performance assessment, Social Media
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Concentration of choice
Modern life gives us an array of opportunities to go somewhere, physically or digitally, and have presented to us a huge range of choice in any category of interest we may have. There is a paradox here. Concentration of anything, … Continue reading
Posted in Customers, Marketing, Sales
Tagged communication, competitive strategy, retailer, Sales, Strategy
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3 measures of Marketing Inventory
This is definitely not referring to the pallet of old brochures gathering dust in the warehouse, although most businesses still seem to accumulate them. I am referring to the sales leads, data bases, prospects, active conversations, existing customers and relationships, … Continue reading
Posted in Governance, Management, Marketing
Tagged demand chain, Governance, Management, Marketing, performance assessment
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The value of L.A.B.
LAB, Lemming Avoidance Behaviour, or simply, avoid being like everyone else. Whilst we are in the age of the “wisdom of the crowd” there is a profound difference between that wisdom and simple herd behavior. We are not lemmings, but … Continue reading
Posted in Marketing, Strategy
Tagged Branding, communication, Governance, Marketing, Personal Rant
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StrategyAudit 