Monthly Archives: March 2014

Paper-clip marketing.

Posted on March 31, 2014 by strategyaudit

When you have nothing else  to offer, price is what people use to make a judgement about which alternative to buy. Yours or someone else’s alternative? However, most people also recognise that you get what you pay for, and that … Continue reading →

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Three simple rules of blogging

Posted on March 28, 2014 by strategyaudit

Hunt around in Google, and there are thousands of posts out there giving you lists of things to do to have a successful blog. A few Are pretty good,  but most a just lists of the blindingly obvious, hoping that … Continue reading →

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Managements single greatest failure

Posted on March 25, 2014 by strategyaudit

Many years ago, pre-digital,  I gave time to a sales rep who rang up and promised to bring in some samples of brand new products from Europe that had changed the dynamics of the market segments they were in. I … Continue reading →

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Have we lost it?

Posted on March 24, 2014 by strategyaudit

Until I was about 10 years old, I lived in a little cottage at North Avalon, and used to walk to primary school through the sandhills, along the beach, then to  school, and back. It sometimes took longer than it … Continue reading →

Posted in Change, Leadership, Personal Rant, Strategy | Tagged , , , , | 2 Comments

Where is the ‘Why”

Posted on March 21, 2014 by strategyaudit

For 35 years as a corporate  manager and consultant I have been an advocate of, amongst other things, personal accountability, marketing ROI, extensive use of data in decision-making but without eliminating the wisdom of individuals who have “been there, done … Continue reading →

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Small businesses biggest problem

Posted on March 20, 2014 by strategyaudit

Cash flow is the lifeblood of every business, from the one person micro business working out of their garage, to the largest multinational. To call it “Lifeblood” sounds like a cliché, but  the thing about clichés is that generally they … Continue reading →

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Digital is just a cost of business.

Posted on March 19, 2014 by strategyaudit

Who in business does not carry a business card of some sort, from the standard 9 X 5 bit of cardboard to the “it” thing of a USB with a resume, and published material as well as contact details on … Continue reading →

Posted in Marketing, Small business, Social Media | Tagged , , , , , | 1 Comment

Why do you Trust?

Posted on March 17, 2014 by strategyaudit

Trust is a word that keeps on coming up, everywhere. Increasingly in a complicated world we are looking for those we can trust, to do business with, to have as friends, or just to share a cup of coffee. I … Continue reading →

Posted in Communication, Governance, Management | Tagged , , , , , , , | 4 Comments

Complete me

Posted on March 12, 2014 by strategyaudit

“You complete me” a really cheesy line, made famous by the Jerry Maguire movie, but relevant elsewhere. Communication devices have exploded over the last decade, most of us now have multiple tools by which to communicate, but just how well … Continue reading →

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Media ownership paradox

Posted on March 11, 2014 by strategyaudit

Comment on possible changes to the cross media ownership laws is emerging, again. Communications Minister Malcolm Turnbull reopened the conversation in an interview with Sky, reflecting that the media landscape had changed dramatically, so it makes sense to change the … Continue reading →

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The elusive location of value.

Posted on March 10, 2014 by strategyaudit

We all seek value, we set out to buy when we find it, but all too often, we settle on price as the measure, when price is only one component of the mix of factors that makes up “value”. The … Continue reading →

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Perspective driven management

Posted on March 7, 2014 by strategyaudit

Everyone knows the optimist sees the glass half full, and the pessimist sees it as half empty, but few see the other options. The technologist sees the shape as sub-optimal The engineer sees the variation of material in the glass … Continue reading →

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Marketing data scale

Posted on March 5, 2014 by strategyaudit

Recently I have been talking to SME’s about their engagement with digital tools, and getting some pretty disturbing responses. Many when asked will say they are engaged, because their phone is connected to google maps so they can find their … Continue reading →

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Value development process.

Posted on March 4, 2014 by strategyaudit

Innovation is a process, mostly it is managed for better or worse with some sort of stage-gate process. Sensitive project management of innovation is vital, the context of the project, the culture, management engagement, business model, the source of resources … Continue reading →

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