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Monthly Archives: March 2013
Blurring lines between manufacturing, capability, and imagination.
Manufacturing is not just an amalgam of industries, far more importantly, it is a capability, a way to capture imagination in a physical form. In discussions about manufacturing, its slow demise in Australia, the level and type of support it … Continue reading
Posted in Governance, Innovation, Leadership, Operations, Small business
Tagged Change, change management, collaboration, competitive strategy, Governance, Innovation, Leadership
2 Comments
Websites should be transactional
Things move on petty quickly. It is just a few years ago that even ordinary websites had a reasonable chance of being noticed, and communicate something worthwhile. Not now, a site that just offers static information is as relevant as … Continue reading
Posted in Branding, Customers, Marketing, Sales, Small business, Social Media
Tagged Advertising, Branding, communication, customer, Marketing, Sales
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Something to say, or Something interesting to say
Everybody has something to say, and the democratisation of the web means everyone has the opportunity. Just take a look at the twitter feeds of some of the big brands, some inane crap written by a 10 year old intellect … Continue reading
Posted in Branding, Marketing, Social Media
Tagged Advertising, Branding, communication, competitive strategy, Marketing, Social Media
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Marketing & Social media reviews
One of the foundations of mass marketing was to be able to segment your market, geographically, demographically, behaviorally, brand preferences, and so on. In the old days of mass media, it was really the only way to target messages at … Continue reading
Posted in Communication, Customers, Marketing, retail, Small business, Social Media
Tagged Branding, communication, Marketing, performance assessment, retailer, Social Media
2 Comments
Cart and horse of media expenditure options
Digital communication is now a major consideration in any marketing budget, depending on whose numbers you believe, digital may now be even bigger than “traditional” communication channels. So how should you develop your creative and communication briefs? Concentrate on traditional … Continue reading
Creative monopoly
Peter Thiel, founder of Paypal, early facebook investor, uses this term to describe the opportunity created by not competing, not being pushed into the competitive funnel of beating the other guy, rather they prosper by looking for ways to be different, … Continue reading
Posted in Change, Innovation, Marketing, Small business
Tagged Change, change management, competitive strategy, Marketing, SME, Strategy
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Big Brother CAN watch.
Privacy has been, and remains a key concern in relation to the use of the net, and particularly Social Media. Every time you log on you leave a trail, and as we increasingly log on with mobile devices, the data … Continue reading
Posted in Personal Rant, Social Media
Tagged Innovation, Personal Rant, Social Media, web stuff
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How organisations think
Well, they can’t, not without people. It is the people who think, then act to get stuff done via organisational processes. It does not matter if you are BHP, or a two person consultancy, it works the same way. Indeed, … Continue reading
Socialising sales
A mate recently picked up an great new account, on he had been trying to “crack” for a long time, through a piece of good luck, or good management depending on your perspective. All his product and market knowledge, sales … Continue reading
Is the Government serious about Innovation?
Leaving aside the fact that it is an election year, and rhetoric is the usual fare served up, there remains an economy to run. Lots of space will be allocated to “Innovation” plans, the Manufacturing jobs announcements a few weeks … Continue reading
Posted in Governance, Innovation, Personal Rant, Strategy
Tagged Change, competitive strategy, Innovation, Leadership, Politics, Strategy
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Lean accounting. An SME manufacturing lifeline?
Manufacturing SME’s in this country (Australia) are under severe pressure, particularly in heavily trade exposed industries like food manufacturing. Yesterday, Windsor Farms was put into administration, a month ago, Rosella went the same way and is currently being liquidated in … Continue reading
Posted in Change, Lean, Management, Small business
Tagged Change, change management, competitive strategy, Governance, great management, lean, Management, performance assessment, SME
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Failing is not the same as failure.
It is often said that for successful innovation to occur, you must be prepared to” fail often, fail cheap”. Early testing and prototyping speeds up innovation cycle times, the longer a project proceeds with issues unnoticed or unfixed, the harder … Continue reading
Posted in Lean, Management, Marketing, Operations
Tagged category management, lean, Operations
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Marketing Pareto
Italian mathematician Vilfredo Pareto’s observations that resulted in what is now commonly known as the “80/20” rule, are well understood. As a young marketer, Lord leverhulme’s wry observation that he knew half his advertising was wasted, he just wish he knew … Continue reading
Posted in Marketing, Strategy
Tagged Advertising, analytics, communication, Marketing, performance assessment, SME, Strategy
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A rolling retweet gathers lots of moss
Ever wondered about the credibility gathered and built by the tweets, posts, and content created that then become used, and shared, and re-shared? The opposite of the stone, the more something is shared, the more it gathers moss, the virtual … Continue reading
Posted in Communication, Social Media
Tagged Advertising, communication, Marketing, Social Media
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Social media, a sales tool??
Most of my networks are small businesses, and pretty much everyone I talk to who is using social media in some way consider it as a part of their sales strategy, a tool to increase sales. Many would concede it … Continue reading
Posted in Branding, Communication, Marketing, Social Media
Tagged Advertising, communication, Marketing, Social Media
1 Comment
The data or the story
I recently sat through what should have been a very interesting presentation. The proposition fascinating, the data extensive, the qualifications of the presenter exemplarity. It is a pity, but a few minutes after it was over, none of the data … Continue reading
Posted in Branding, Communication, Social Media
Tagged analytics, Branding, communication, customer, Marketing, Social Media
1 Comment
StrategyAudit 