Monthly Archives: November 2011

5 Strategy development tips

Go to where the work is done. Too many businesses treat strategy development as an exercise to be completed in isolation, assembling lots of data and PowerPoint slides. There is  no substitute for  going to where the work is done … Continue reading

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Lists a’plenty

The internet is choked with lists, 10 ways to do this, 5 best  ways to handle that, bloggers put them in because a list is a proven  driver of blog traffic.  People seem to want the core of an idea … Continue reading

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Volume is not the measure of value.

The digital world has taken over, but the emergence of social media tools that host a lot of pretty low grade stuff  sometimes overshadows the huge impact the tools of the web can have, sometimes life-changing and even saving,  impacts.  … Continue reading

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What are we assuming?

Assumptions are the backbone of all strategic initiatives, indeed, most day to day activity. Often these assumptions are implicit, they  make sense, we do not even question the assumption, by default they become as good as a fact. Really good … Continue reading

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Common sense it often not common.

The case for employing intelligent people, and letting them get on with their jobs exercising common sense has been made again and again. In this lovely example of the hubris of rules, Safeway in Honolulu ensured they stuffed up by … Continue reading

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Rent or buy media.

Since I was a kid in this industry, the standard terminology has been to “buy media” meaning stick an ad somewhere, and hope somebody you want to reach sees it, and takes action as a result. However, the reality is … Continue reading

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The parallels of Europe and Billy Bloggs & Co.

The chaos in the European monetary system, and the appearance of a lack of the required backbone to address the issues has parallels in every commercial change situation I have ever seen, irrespective of the size of the oranisation: It … Continue reading

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