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Monthly Archives: November 2012
Return on management.
We measure return on the capital investments we make, there is an extensive, well understood, widely used set of tools that offer a framework for the calculations, most of us would be lost without them. However, whilst we all know … Continue reading
Posted in Leadership, Management, Strategy
Tagged communication, great management, Leadership, Management, managing yourself, performance assessment, Strategy
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Radical transparency
What you do, say and think is no longer private. Our lives are opening up to scrutiny as our previously private data moves into the public domain at geometric speed. Much of being human depends on our ability to forge … Continue reading
Marketing is demand generation
Sales forecasting is a common activity, you need to know how much revenue is going to be generated in the coming months. Usually it is done by sales, usually by a straight extrapolation with a few adjustments, and the only … Continue reading
Posted in Customers, Management, Marketing, Operations
Tagged Management, Operations, performance assessment, Sales
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Seeing beyond the obvious
Innovation is all about seeing beyond the obvious answer, making the connections others miss, recognising cause and effect relationships differently. Most also accept that with training, our bodies perform better, we run faster, further, jump higher, etc. Surely it is … Continue reading
Posted in Communication, Innovation
Tagged communication, managing yourself, Marketing, performance assessment
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Serendipity is rarely an accident.
“The harder I work the luckier I get” I’m not sure who said that first, but it is certainly widely agreed, absolutely true, and therefore almost a cliché. The more ideas, the more the variation in the background, training, and … Continue reading
Posted in Collaboration, Innovation, Leadership, Strategy
Tagged collaboration, communication, Leadership, Management, Marketing, performance assessment, Strategy
1 Comment
Value adding ratio
Have you ever calculated yours? It is a pretty simple performance measure that carries a lot of weight, and contains the seeds of success, and destruction. In addition, if you know your industry well, it is pretty easily calculated for … Continue reading
Posted in Lean, Management, Operations
Tagged lean, Management, Operations, performance assessment
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Forecast Demand, not sales
Sales revenue is probably the most common senior management KPI, and is virtually always present for sales people. It is a very misleading measure. A friend, one of the best sales people I know, is in an industry struggling to … Continue reading
The more things change………..
Comment on digital media, the opportunities, challenges, and pay-offs is largely made by people engaged in the business, and they are different. In a previous life, I dealt with a series of advertising agencies in the great days of the … Continue reading
Posted in Change, Communication, Marketing, Social Media
Tagged Advertising, Branding, Change, change management, communication, Marketing, Social Media, Strategy
1 Comment
Corporate imagination and compliance
The interesting and fun bits of our world are driven by the vision, imagination, and execution capabilities of people. Much of the capital and technical capabilities required to enable these great things to happen are tied up in our corporations, … Continue reading
Posted in Change, Innovation, Leadership, Strategy
Tagged Change, change management, Governance, Innovation, Leadership, Operations, Risk, Strategy, value
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Decision discipline
Making decisions is like any other process, you gather relevant information, consider options, look for the optimum outcomes, and decide accordingly. Right? Often wrong. Decisions are often made based on the HiPPO (Highest Paid Persons Opinion) what was done last … Continue reading
Invention does not equal Innovation
Much effort, particularly by public bodies, is focused on invention, in the mistaken belief that by inventing, patenting, and just being first to do something new, will lead to some great outcome. Not so. It is a bit like supply … Continue reading
The art and science of sales
Few would dispute that Da Vinci was a great artist, he created great art and amazing innovations across several mediums, a creative genius. What is often missed is his technical skill, engineering, anatomy, and at a very basic level, his … Continue reading
The two purposes of productive advertising
“Change behavior, before you try and change attitudes”. These were the wise words delivered to me by Hugh McKay, 30 years ago, and I have never forgotten them, and am constantly reminded as I see people justify something they have … Continue reading
Posted in Branding, Change, Communication, Marketing, Social Media, Strategy
Tagged Advertising, Branding, Change, communication, customer, Marketing, retailer, Sales, Social Media
1 Comment
Value is dependent on context.
Red Bull founder Deitrich Mateshitz deliberately priced Red Bull, the fizzy, nasty tasting tonic imbibed by would be racing drivers, balloonists, and skateboarders because” it makes them fly,” at 4 times the price of a can of Coke, so no … Continue reading
Posted in Branding, Communication, Marketing
Tagged Advertising, Branding, communication, customer, Marketing, retailer, value
1 Comment
A question of journalism
Mitch Joel writes one of the more thoughtful blogs dealing with the changes in our digital environment, he seems to be able to articulate what others amongst us just feel as a vague itch. In this post, from 2011, he … Continue reading
Socialising business
I have a new email address, one that allows me access to an enterprise social network, run off the “Yammer” platform that has been deployed by an occasional client. This is an innovation that will turn the time people spend … Continue reading
Posted in Change, Collaboration, Social Media
Tagged Change, change management, collaboration, communication, Operations, Social Media
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