Author Archives: strategyaudit

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.

Moving on

After what seems to be a blip in time, but really almost 5 years, and over 1200 posts on I finally got around to taking my own advice, and moving onto my own hosting using my domain. From now … Continue reading

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Retailers greatest new e-tool

Want to show prospective customers your range, layout, this weeks specials, or the new greatest design? Google business view uses the same technology as streetview to give browsers a view of the inside of your business. The most obvious immediate … Continue reading

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Mapping Social Media

Most Aussies will probably recognise the diagram above, the London Underground. The first time anyone arrives in London, an underground map is  a vital piece of paper, even in these days of mobile phone enabled GPS tools. The underground system … Continue reading

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Start with the things you can do.

No business can do everything, so the easy way to start is to do the thing you can do well, as long as it is at least partly the thing that also makes you different. In a suburb not far … Continue reading

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Mixed marketing metaphors.

I have a mate who is an academic economist, a really smart guy used to arguing a point of view, and with a box of stats on call to support any contention he makes, alternatively to pull down anything that … Continue reading

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3 points to measure e-marketing productivity.

When looked at from the “helicopter perspective ” there seems to be three points of threshold competitive activity that you simply have to get right, or all else is irrelevant. Having a few meaningful measures at those three points is … Continue reading

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5 practises for successful blogging

  Over the weekend, my sister, a writer, called me a “blogging machine”, recognising the challenge of producing 3 or 4 worthwhile posts a week. Caught me a bit by surprise, because I just blog, write about what seems important … Continue reading

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