Monthly Archives: July 2013

Anti-social media

  “We just clicked” It’s an old expression to describe the situation where you meet someone, and find a lot to talk about, mutual interests, and an immediate comfort in each others company for some reason. In the digital world, … Continue reading

Posted in Communication, Social Media | Tagged , , , | 2 Comments

Marketing is measurement, is marketing.

  Most of the best marketers I have worked with had a common strand of DNA. They were professionally trained, and came to marketing via their science, engineering, or maths training, for a variety of reasons. Took me a long … Continue reading

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Marketing Mediocrity (sic, crap)

  In this time of marketing abundance, huge opportunity to connect with consumers, understand their behavior and its drivers, both physical and psychological, not just the demographics of big groups who fall within arbitrarily nominated boundaries, why is the general … Continue reading

Posted in Change, Governance, Management, Marketing | Tagged , , , , | Leave a comment

Unplug, or just get some balance.

Yesterday walking to a train station in an unfamiliar part of Sydney, I asked directions of a “40-ish” bloke, making the mistake of not realising he had the plugs in, and was completely unaware of anything around him, including me. … Continue reading

Posted in Personal Rant, Social Media | Tagged , , | 3 Comments

Top 11 tasks for Small businesses.

As I talk to small businesses, there is a very common set of things they should all be doing, remarkably common. So here they are: Doing what they currently do 10% better. Even if what they are doing is sub-optimal, … Continue reading

Posted in Management, Marketing, Small business | Tagged , , , , , | 3 Comments

Fire yourself.

Small business owners work harder, and often take home less than their employed peers. I see this all the time, again and again, in all sorts of contexts. Ever wondered why? In my experience, most go into business because they … Continue reading

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“Generosity” management

For a long time now I have advocated the notion that to get something back, you first need to put something in. Time, effort, knowledge, care, whatever. What you put in is less important that that simple act of being … Continue reading

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Real entrepreneurs never come.

  Public programs are great, they redistribute the largess of success to the less successful or fortunate via taxes. Every civilised society has some, of varying value, but necessary none the less. Public entrepreneurial programs are a bit different, despite … Continue reading

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Mass advertising to direct response.

To talk to consumers, you used to stick an ad on TV, in one of the main mags, on maybe a few radio stations, a shotgun effort informed by some pretty rudimentary demographic data. Then we migrated to the web, … Continue reading

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Unheralded visionaries unite.

Very few people have heard of Douglas Engelbart, who died on July 4, but it was he that thought up much of the stuff we accept as normal, every day tools and devices. His relative obscurity is in stark contrast … Continue reading

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Be proud of price

Price is always a sticky subject. In most cases, sales people have been trained to slide over answering the inevitable, and often first question about price,  until the value of the sales proposition has been established with the potential buyer. … Continue reading

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Thousand word images

  Bob Mankoff is the cartoon editor, or as they probably call it, “Editor of Idea Drawings” of the New Yorker magazine. His TED talk while being about the humour of the New Yorker, is more widely about  what makes … Continue reading

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