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Monthly Archives: January 2014
Lessons from SPC
Once the dust has settled, political mud-slinging completed, recriminations done, and blame been allocated over yesterdays decision by the Government not to support SPC Ardmona to the tune of $25 million, which would have triggered another $25 mill from the … Continue reading
8 core questions of strategy
Carl von Clausewitz first said, “no strategy ever survived the first contact with the enemy” It was true in war, and is equally true in business, the only real difference is in the human cost. That said, not having a … Continue reading
Posted in Change, Governance, Strategy
Tagged Change, change management, customer, Governance, Leadership, performance assessment, Strategy
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5 most powerful management words.
This post emerged from the monthly company meeting of a small , but successful Australian manufacturing business for whom I do occasional work. One of their great practices, in my view, is the monthly “progress” meeting, where the results of … Continue reading
Posted in Governance, Leadership
Tagged change management, communication, Governance, Leadership, performance assessment, Strategy
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The year of analytics
In Australia today, January 26, it is “Australia Day”, the day we Aussies, or most of us, think the place was started, conveniently ignoring the thousands of years of habitation before Captain Philip turned up with a bunch of convicts … Continue reading
Posted in Change, Governance, Marketing, Small business
Tagged analytics, Change, change management, customer, Governance, Innovation, Management, Marketing, SME, Social Media, Strategy
1 Comment
Three steps to agreement
Peoples reaction to a question, choice, or situation is always coloured by their experience, education, background, and a myriad of other qualitative factors. Where there is a divergence of views, it can become heated, as people invest emotionally … Continue reading
Posted in Communication, Governance, Management
Tagged Alliance management, communication, Governance, managing yourself, negotiation
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Visual analytics and statistics
Analytics is perhaps the buzzword of the moment, it seems to be attracting some of the same purveyors of snake-oil previously touting SEO as the saviour of all sins. Amongst the detritus, however, there are some gems. Avinash Kaushik’s “Occum’s … Continue reading
Posted in Communication, Marketing, Small business, Social Media
Tagged Advertising, Branding, communication, customer, Marketing, SME, Social Media
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WCB spits the curd
It has been pretty certain that control of Warrnambool Cheese and Butter (WCB) would change since the opening bid by Bega Cheese in September last year. It rapidly became an auction as rival bidders emerged, and WCB shareholders struck the … Continue reading
Posted in Branding, Change, Governance, Management, Strategy
Tagged Agriculture, Change, change management, competitive strategy, Governance, Operations, performance assessment, Sales
1 Comment
The idea muscle
We all know instinctively that with exercise, we get better. Running, jumping, swimming, all that stuff makes us fitter, healthier, but it takes time and effort, and we are all busy. Busy doing what? Besides, running is boring, sweaty, and bad … Continue reading
Posted in Change, Governance, Marketing
Tagged Change, change management, communication, customer, Governance, great management, Leadership, performance assessment, Strategy
2 Comments
Marketing flatulence
Every day I get stuff by email that purports to make me some sort of compelling offer, something that some dill out there kids himself (herself?) that I need. It often starts: Dear Alan (wrong spelling) I am the CEO … Continue reading
Posted in Communication, Customers, Marketing, Sales, Small business
Tagged Advertising, communication, competitive strategy, customer, Marketing, performance assessment, Social Media
2 Comments
Return on Humans
Most business leaders are familiar with the notion of return on capital, funds invested, etc, and those same leaders often say something along the lines of “our people are our most important asset” weather they believe it of r not, … Continue reading
Posted in Change, Governance, Leadership, Personal Rant
Tagged Change, change management, Governance, Leadership, Personal Rant, Politics, Strategy
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Advertising for boring products
Low interest and confronting categories present problems for marketers. It is relatively easy to generate interest in a new beer, a car, fashion item, but what about insurance, toilet cleaner, and petrol? Typically we frame communications in the context of … Continue reading
Posted in Branding, Communication, Customers, Marketing
Tagged Advertising, Branding, category management, communication, competitive strategy, Marketing, Sales, Social Media, Strategy
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Pizza brand leveraging
Perhaps following on from the success of McDonalds “Angus” strategy, Domino’s has launched a “Wagyu Pizza” for our indulgence. I like a pizza as much as the next bloke, but it is not one of the major food groups, just … Continue reading
Posted in Branding, Marketing, Sales
Tagged Advertising, Branding, Change, competitive strategy, customer, Marketing, Sales
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Expectation power
Hugh Mackay once told me as a young marketer something I have never forgotten: “Allen, attitudes follow behavior, so work to change behavior, and attitudes will follow” . He went on to give several examples to convince me that the … Continue reading
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14 Marketing Trends for 2014
It may be a bit later in January than most blog posts prognosticating about the coming year, but at least they are different from the pack, so here goes.. Simple is the new complicated. All the conversations about social media, … Continue reading
Posted in Change, Management, Marketing
Tagged Advertising, Branding, Change, change management, collaboration, communication, customer, great management, Innovation, Marketing, SME, Social Media, Strategy
5 Comments
Resolution for a new year
I am up around Armidale in the North of the state, yakking to a few contacts, a few people I have worked with over the years, and some potential clients. Nice area, good, although demanding agricultural land, long history of … Continue reading
Posted in Change, Governance, Personal Rant, Strategy
Tagged Agriculture, Change, change management, Marketing, Politics, Strategy
1 Comment
2014, better or different
Its the new year, 2014, January 6 to be exact, and I have been ruminating on the “List” every blogger accumulates and publishes early in January in the hope that they get noticed, and build some momentum for the year. All … Continue reading
Posted in Change, Innovation, Marketing, Small business
Tagged Branding, Change, change management, Entrepreneur, Innovation, Leadership, Marketing, portfolio, Risk, SME, Strategy
2 Comments
A mark out of 10
In a post in January last year, I made 10 predictions for 2013. In the interests of accountability, it is reasonable to see how I went. So, here goes: Marketing is digital and personal, mass marketing is dead! As with … Continue reading
Posted in Change, Management, Strategy
Tagged Change, change management, Governance, great management, Leadership, Management, performance assessment, Strategy
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StrategyAudit 