Monthly Archives: February 2010

“They just don’t get it!”

How many times have we heard this as a smart front line operator expresses frustration with the attitudes of the executive suite, the redundancy of the business model, or the strategy being pursued, as  again, the “bosses” appear to fail … Continue reading

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Everyone is entitled to my opinion.

It has been interesting listening to the “debates” over the last week or so on two different topics, the latest of the seemingly endless versions of a NSW transport plan, and the redevelopment of the area of Sydney harbour now … Continue reading

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Is more always better?

It seems that most innovation is aimed at getting more of the same for the same price, rather than making the experience with the product better. Every time I see an ad for a new car, it seems to have … Continue reading

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The answer is inside, just ask the question.

How often is the “next big thing” hiding in your organisation without you knowing? Fairly often is seems. Probably the classic example, is the development of the first digital camera by a Kodak engineer , Steven Sasson in 1975. Kodak, … Continue reading

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Seeds of their own destruction.

What will be the continuing impact of the development of  housebrands by retailers, and the current heightened value awareness of consumers? Most FMCG suppliers lose sleep over the retailers undermining their profitability by hogging shelf space with far cheaper imitations … Continue reading

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Information Vs Mystique.

Many brands over time have been built by using “mystique” as an ingredient, generally in the form of information withheld, scarcity, price, and the stories that surround the product. In this connected world, we are bombarded with information, almost everything … Continue reading

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The end of the book as we know it?

As publishing goes electronic, and the hype about the Ipad, Kindle, and other reader technologies, evolves, and drives behavior changes, publishers need to consider how they are going to market, as most consumption of books is still generated by seeing … Continue reading

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