Monthly Archives: November 2013

New verb. “To Netf..k”

The verb that describes the process of retailers ignoring the shift to digital. Payment, e-shopping, mobile selection of destination, on-line reviews, and so on. The business model is rapidly evolving, whatever your current model may be, nothing is set in … Continue reading

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New age entrepreneurs

There are now so many one person businesses emerging,  SME’s that employ no-one on a full time basis, but call  on contractors and specialists when necessary, that I think we need a new term: “Solepreneurs”. They are often entrepreneurs, but … Continue reading

Posted in Change, Governance, Management | Tagged , , , , , | 2 Comments

Facebook in Beta circa 1517

In these  times of abundance of marketing “stuff”, bloggs, video content, on line advice and templates, what  we are missing is a deep intellectual understanding of the marketing process. The tools have changed, but at its core, human behavior has … Continue reading

Posted in Communication, Marketing, Social Media | Tagged , , , , , | 4 Comments

Do unto others…..

  The metaphor for business as war is widely used, and it does have considerable value when considering strategy, tactics, capability development and resource deployment. Marketing is a base component of this mix. It requires you to see the world, … Continue reading

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Old does not always mean outdated

  Advertising gets a lot of bad press, TV, radio, magazines, the backbone of advertising all last century have been supplanted by various digital platforms that accepts and places advertising, supposedly direct to a highly targeted audience, when they are … Continue reading

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Design thinking: wasted hype?

Perhaps unfortunately I was on the receiving end of a rant about design thinking last week. It was a  passionate, articulate, and informed rant, but a rant nevertheless. There is no doubt in my mind that design thinking is a … Continue reading

Posted in Change, Governance, Leadership, Management, Operations | Tagged , , , , , , , , , , | 3 Comments

Another slice off the cut loaf.

  Years ago there was a line in the film “Breaker Morant” where the breaker, played by Bryan Brown said of a young ladies virtue “another slice off a cut loaf will not be missed” . I never forgot the … Continue reading

Posted in Category, Change, Governance, Leadership, Strategy | Tagged , , , , , | 2 Comments

Don’t be boring!!

  So much of life is boring, the same, dull, unemotional, repetitive,  unimaginative, and missable crap….please miss me!!. About the most boring, pointless and annoying  “presentations” I have ever seen, are the safety announcements on planes before take-off. Bbllllaaahhhhhh. Who … Continue reading

Posted in Uncategorized | 1 Comment

Value transformation in agriculture

The agricultural supply chain that has dominated the way we get our food has evolved as a fragmented, opaque series of transactions that occur to fill the gap between the producer and the consumer. Many of these transactions add no … Continue reading

Posted in Alliance management, Branding, Marketing, retail, Small business | Tagged , , , , , , , , , , | 2 Comments

8 Sales prospect categories

Automation of the marketing and sales “funnel” has many productivity advantages, so long as the implementation of the software works, which is always harder than the smiling assurances of the automation salespeople would indicate. However, there is one benefit that … Continue reading

Posted in Customers, Marketing, Sales, Small business | Tagged , , , , , | 2 Comments