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Monthly Archives: November 2013
New verb. “To Netf..k”
The verb that describes the process of retailers ignoring the shift to digital. Payment, e-shopping, mobile selection of destination, on-line reviews, and so on. The business model is rapidly evolving, whatever your current model may be, nothing is set in … Continue reading
Posted in Change, retail, Sales, Strategy
Tagged category management, Change, change management, competitive strategy, customer, Management, Marketing, retailer, Sales, Social Media
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New age entrepreneurs
There are now so many one person businesses emerging, SME’s that employ no-one on a full time basis, but call on contractors and specialists when necessary, that I think we need a new term: “Solepreneurs”. They are often entrepreneurs, but … Continue reading
Posted in Change, Governance, Management
Tagged Change, change management, competitive strategy, Governance, managing yourself, SME
2 Comments
Facebook in Beta circa 1517
In these times of abundance of marketing “stuff”, bloggs, video content, on line advice and templates, what we are missing is a deep intellectual understanding of the marketing process. The tools have changed, but at its core, human behavior has … Continue reading
Posted in Communication, Marketing, Social Media
Tagged Advertising, Branding, communication, customer, Marketing, Social Media
4 Comments
Do unto others…..
The metaphor for business as war is widely used, and it does have considerable value when considering strategy, tactics, capability development and resource deployment. Marketing is a base component of this mix. It requires you to see the world, … Continue reading
Posted in Governance, Management, Marketing, Strategy
Tagged communication, customer, Governance, Leadership, Management, Marketing, performance assessment
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Old does not always mean outdated
Advertising gets a lot of bad press, TV, radio, magazines, the backbone of advertising all last century have been supplanted by various digital platforms that accepts and places advertising, supposedly direct to a highly targeted audience, when they are … Continue reading
Posted in Branding, Communication, Marketing
Tagged Advertising, Branding, communication, Marketing
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Design thinking: wasted hype?
Perhaps unfortunately I was on the receiving end of a rant about design thinking last week. It was a passionate, articulate, and informed rant, but a rant nevertheless. There is no doubt in my mind that design thinking is a … Continue reading
Posted in Change, Governance, Leadership, Management, Operations
Tagged Branding, Change, change management, communication, competitive strategy, Entrepreneur, Governance, great management, Leadership, portfolio, Strategy
3 Comments
Another slice off the cut loaf.
Years ago there was a line in the film “Breaker Morant” where the breaker, played by Bryan Brown said of a young ladies virtue “another slice off a cut loaf will not be missed” . I never forgot the … Continue reading
Posted in Category, Change, Governance, Leadership, Strategy
Tagged Agriculture, Change, competitive strategy, Governance, Leadership, Politics
2 Comments
Don’t be boring!!
So much of life is boring, the same, dull, unemotional, repetitive, unimaginative, and missable crap….please miss me!!. About the most boring, pointless and annoying “presentations” I have ever seen, are the safety announcements on planes before take-off. Bbllllaaahhhhhh. Who … Continue reading
Posted in Uncategorized
1 Comment
Value transformation in agriculture
The agricultural supply chain that has dominated the way we get our food has evolved as a fragmented, opaque series of transactions that occur to fill the gap between the producer and the consumer. Many of these transactions add no … Continue reading
Posted in Alliance management, Branding, Marketing, retail, Small business
Tagged Agriculture, Alliance management, Branding, category management, customer, demand chain, Marketing, retailer, SME, value, Value chain
2 Comments
8 Sales prospect categories
Automation of the marketing and sales “funnel” has many productivity advantages, so long as the implementation of the software works, which is always harder than the smiling assurances of the automation salespeople would indicate. However, there is one benefit that … Continue reading
Posted in Customers, Marketing, Sales, Small business
Tagged analytics, category management, customer, Marketing, Sales, SME
2 Comments