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Meta
Tag Archives: customer
Retailers greatest new e-tool
Want to show prospective customers your range, layout, this weeks specials, or the new greatest design? Google business view uses the same technology as streetview to give browsers a view of the inside of your business. The most obvious immediate … Continue reading
Posted in Branding, Marketing, Small business
Tagged Branding, communication, competitive strategy, customer, Marketing, SME, Social Media
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3 points to measure e-marketing productivity.
When looked at from the “helicopter perspective ” there seems to be three points of threshold competitive activity that you simply have to get right, or all else is irrelevant. Having a few meaningful measures at those three points is … Continue reading
Posted in Branding, Marketing, Sales, Small business, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, performance assessment, Sales, SME, Social Media
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2 vital and connected KPI’s for SME’s
Share of wallet, share of attention Share of Wallet is, very simply, your share of an existing customers total purchases in a domain you service. You can fiddle at the edges in the way you define the domain, but it … Continue reading
Posted in Branding, Customers, Marketing, Small business
Tagged Advertising, Branding, communication, customer, Marketing, marketing analytics, performance assessment, Sales, SME
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Business of Social Media.
The business function of Social Media is to spread the message, and make sales. Each platform differs in the balance between the “Social” and “business” focus but nevertheless, they are essentially the digital equivalent of a social gathering. Some are … Continue reading
Posted in Customers, Marketing, Small business, Social Media
Tagged communication, competitive strategy, customer, Marketing, Sales, SME, Social Media
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6 imperatives for effective SME email marketing.
Cold emails are usually no more welcome that a cold phone call. However, For small businesses, the emergence of email marketing has transformed the opportunities they have to communicate, but so many fail to do some pretty simple things before … Continue reading
Posted in Branding, Communication, Customers, Small business
Tagged Advertising, communication, customer, Marketing, performance assessment, Sales, SME
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6 strategies to be successful, in everything
In life, and all its aspects, business, social , relationships, there are no shortcuts, just easier and simpler ways of doing things. It is just that it takes time and effort to find the easier, more productive, and value … Continue reading
5 classic marketing steps that still work.
In 1968 a seminal Book called “Consumer behaviour” Engel, Blackwell & Kollat described the 5 steps in the marketing process that dominated marketing thinking for the next 45 years. It is clear that they are still as valid now as … Continue reading
Posted in Change, Customers, Marketing, Small business
Tagged Advertising, Branding, Change, change management, communication, competitive strategy, customer, Marketing, performance assessment, Sales, Social Media, Strategy
2 Comments
6 ingredients for SME success
The post on the 2 tools SME’s need in early August led to a comment that, whilst the headlines of focus and discipline made sense, the challenge is in implementation. Fair comment. So, how do you build the needed focus … Continue reading
Posted in Governance, Innovation, Leadership, Small business, Strategy
Tagged change management, competitive strategy, customer, Governance, Innovation, Leadership, Operations, performance assessment, SME, Strategy
2 Comments
Emotion is the path to your brain.
Think of the average presentation you sit through. If I can summarise: Boring, potentially useful information quickly forgotten. Am I right? Now think of the best presentation you have ever sat through. You remember not just the occasion, and the … Continue reading
Posted in Communication, Marketing, Sales
Tagged communication, customer, Marketing, Sales, SME
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12 key success factors for SME’s
Small businesses make up the vast majority of business numbers, make a huge contribution to economic activity and health, but most do not last 5 years. Over 20 years of observing small businesses as a contractor and consultant, I have … Continue reading
Marketing recidivism
The word recidivism is usually heard in the context of those convicted and punished, going on to re-offend. The objective is to reduce the rate, ideally to zero. Not in the context of marketing and sales, where the objective is … Continue reading
Posted in Customers, Marketing, Sales
Tagged communication, customer, Marketing, marketing analytics, performance assessment, Sales, SME, Social Media
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9 tips to crafting effective headlines
David Ogilvy said many things that have gone into the marketing lexicon, one that is particularly relevant to the ways we are communicating today: “On the average, five times as many people read the headline as read the body copy. … Continue reading
Posted in Branding, Communication, Marketing, Small business, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, Sales, SME, Social Media
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6 Really simple steps to increase the effectiveness of your website.
The blokes I saw as a youngster who had outrageous success with the girls were not always the best looking, or the most interesting, or had the best cars (although all these assets did seem to help) they were the … Continue reading
Posted in Branding, Communication, Marketing, Small business, Social Media
Tagged Advertising, communication, competitive strategy, customer, Marketing, SME, Social Media
2 Comments
6 vital elements of a marketing story that sells.
As everyone will tell you, (including me here) marketing is about stories, stories that resonate, are remembered, that generate empathy, and lead to an action, and hopefully if your effort is to be rewarded, a transaction. So what are … Continue reading
Posted in Communication, Innovation, Marketing, Small business
Tagged communication, customer, Marketing, Sales, SME, Social Media
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Intersection of sales, marketing and technology
18 years ago running an ingredient supplier to the food industry as a contractor, I sponsored a project of quantifying a range of ingredient specifications against a matrix of organoleptic, and cost outcomes given a range of processing parameters. … Continue reading
Posted in Customers, Innovation, Marketing, Sales
Tagged Change, competitive strategy, customer, Marketing, marketing analytics, Sales
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5 ways small retailers avoid failure
Small retailers see themselves as under siege, and many just hunker down and work harder to survive, for many, it is too hard. For those that survive, some are doing really well, and there seems to be a few common … Continue reading
How can you do it to yourself???
I just had another of those really, really annoying phone calls from a call centre, and being a marketer, I cringed with shame and frustration. After I answered, it took probably 5 seconds for the person on the other … Continue reading
“Design” is a verb
Design is often used as a noun, “I will do a design for you” is common. However, when you think about it, design is not just a thing, an end product, it is a process of moving from an idea, … Continue reading
Posted in Branding, Collaboration, Marketing, Strategy
Tagged Branding, Change, collaboration, competitive strategy, customer, great management, Innovation, Marketing, marketing analytics, Strategy
4 Comments
Design doing
Steve Blank is one of the real thinkers in the innovation space who gets out there into the weeds and gets stuff done. The illustration at the top of this post is one from a recent post on his blog … Continue reading
Posted in Customers, Innovation
Tagged Change, change management, communication, competitive strategy, customer, Entrepreneur, Innovation, Leadership, lean, Marketing, Strategy
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6 challenges (and 3 rules) of content creation
The single biggest stumbling block I see to successful digital marketing is not the technology, or the money, desire, or need, it is simply the unwillingness or inability to create relevant, engaging content of value that suits the context in … Continue reading
Posted in Change, Communication, Marketing, Small business, Social Media
Tagged Advertising, communication, competitive strategy, customer, Innovation, Marketing, Sales, Social Media, Strategy
4 Comments
StrategyAudit 