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Monthly Archives: December 2013
Do’s and don’ts of the seasonal strategic “itch”
Just before Christmas, in an unusually hot and humid period, I was attacked by “mossies” while sleeping. The blighters feasted on my left shoulder, leaving a very itchy area. So what you ask, and fair enough to wonder at … Continue reading
Posted in Customers, Governance, Leadership, Strategy
Tagged change management, Governance, great management, Leadership, performance assessment, Strategy
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100 great quotes for 2014
It is that time of year again, and everyone is offering their ’10 most” lists. My colleague Nelson Luc at Mobile Push offers this list of 100 great quotes via Forbes. Much better than some self centred “top 10 ” … Continue reading
Posted in Innovation, Leadership, Small business
Tagged change management, communication, Governance, Leadership, Social Media
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The “Santa” brand.
It is Christmas day, my adult children are off doing stuff, my wife is working for the man, so I am left with my thoughts, the prospect of a late, and very big lunch, accompanied by perhaps a few too … Continue reading
Posted in Branding, Marketing, Personal Rant
Tagged Advertising, Branding, communication, Marketing
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Some non PC views on Holden
Amongst all the emotional rhetoric and dubious numbers being visited upon us by various interest groups and pollies after the announcement by GM that they will be folding their tents, there seems to be very little sensible analysis of the … Continue reading
Posted in Change, Management, Operations, Strategy
Tagged change management, competitive strategy, Leadership, Management, performance assessment, Risk
2 Comments
“Pitching” increases the stakes
Had an interesting debate at a conference a short time ago, something that I think makes a big difference, but is not usually considered, at least in my experience. The debate was the merits of pitching Vs what I call … Continue reading
Posted in Change, Customers, Sales
Tagged category management, customer, negotiation, retailer, Sales, supply chain
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The idea gets better with eyeballs.
Years ago I worked in a small management group that was faced with the resurrection of a failed business. Problem was, the parent company was blissfully unaware, as the poor performance was hidden inside the operations and overhead recovery of … Continue reading
Posted in Change, Collaboration, Leadership, Strategy
Tagged Change, change management, collaboration, great management, Leadership, Strategy
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The strategy cliché, and 5 questions.
For perhaps the 1,000th time last week I heard the “strategy” question asked. It comes in many forms: What is your customer strategy? What is your google strategy? What is your social media strategy? and so on. All are valid … Continue reading
Posted in Branding, Governance, Management, Strategy
Tagged competitive strategy, Governance, Leadership, Marketing, performance assessment, portfolio
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“Collective clarity” and “alignment” are different beasts
In some circumstances, “collective clarity” may be a synonym for alignment, but in others it is an entirely different beast. Currently I am involved in a project that aims to bring together a small group of specialist growers and retailers … Continue reading
Posted in Branding, Change, Collaboration, Leadership, Marketing
Tagged Agriculture, Alliance management, Branding, category management, Change, change management, collaboration, communication, competitive strategy, customer, demand chain, Leadership, Marketing, retailer, Value chain
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To be better, you also have to be different.
Recognising better is really hard when all offerings in the market appear similar. It follows then that you also must be different. This brings in another challenge, being different is not enough, you also have to deliver. Being different just … Continue reading
Posted in Branding, Marketing, Sales
Tagged Advertising, Branding, category management, competitive strategy, Entrepreneur, Marketing, Sales
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How much is too much?
Mass marketing used to be about blasting messages to an ill defined supposed user base, “women 18-30” because that is about the best we could do. With the advent of social media, we have been led to understand that the … Continue reading
Posted in Branding, Marketing, Social Media
Tagged Advertising, Branding, communication, Marketing, retailer, Sales, Social Media
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Create demand, or just fulfil it.
Some marketing activity is aimed at creating demand, alerting people to a value proposition. Other so called marketing activity is aimed at delivering an offer, an important but very different activity to demand creation. Consider the difference between most ads … Continue reading
Posted in Change, Customers, Marketing, Sales
Tagged Agriculture, Branding, Change, change management, communication, Marketing
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Sydney Harvest
The produce branding model used by the agricultural so called marketing programs run by industry bodies all fail the basic test of being consumer centric. Generally they are retailer centric, using grower levies to fund discounts, and sometimes display space, … Continue reading
Posted in Branding, Change, Marketing, retail, Sales, Small business
Tagged Agriculture, Alliance management, Branding, collaboration, communication, demand chain, Marketing, Sales, SME, supply chain, value
1 Comment
Political inconsistency is trumps
So, the Treasurer has blocked the acquisition of Graincorp by Archer Daniels Midland. However, the acquisition of Warrnambool Cheese and Butter by Canadian group Saputo is OK. Go figure! These two businesses are amongst the last significant, strategically important agribusiness … Continue reading
Posted in Change, Governance
Tagged Agriculture, Change, change management, communication, Management, Politics
4 Comments
StrategyAudit 