Monthly Archives: August 2013

The pendulum of social

  As a boy, I used to go to the local grocer with a few bob in a knotted handkerchief, get a standard bag of goodies, bread, butter, and a few chops in return. The grocer knew what my Mum … Continue reading

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How to herd cats.

  Everyone knows herding cats is impossible, right? Quite often this is a metaphor used to apply to NGO’s and voluntary organisations, bureaucracies, particularly local government, farmers, and children. Getting them to one place, at one time, in an organised … Continue reading

Posted in Collaboration, Governance, Leadership, Management, Strategy | Tagged , , , , , , | 1 Comment

3 questions to apply “Lean” to social media.

Lean thinking is well established in manufacturing and office operations, but social media? Hardly? Lean thinking is all about the removal of anything that does not add value to the customer. So, if we extend this a bit to potential customers … Continue reading

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Crying for a Lean agricultural demand chain

Lean thinking, evolving from the Toyota Production System is changing manufacturing world, but agriculture has a long way to go. Just as building cars used to be a production oriented operation until Toyota turned it on its head, so too … Continue reading

Posted in Branding, Change, Demand chains, Marketing | Tagged , , , , , , , , , | 1 Comment

Balance of marketing power

It used to be that marketing power was held in the hands of those with the most money to spend, so could block buy TV, magazines and radio. News flash! Those days are gone. Marketing power is now held by … Continue reading

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Narcissistic branding and politics

Spending marketing resources to build a brand all about you when nobody will really care, is about the ultimate in narcissistic behavior. Narcissism “noun. Excessive interest in, or admiration of oneself and ones physical appearance” Oxford. Branding professional know that … Continue reading

Posted in Governance, Marketing | Tagged , , , , , , | 2 Comments

Anatomy of a demand chain.

  This is a far longer post than normal, motivated by some very sensible feedback from the previous post. Bear with me. The “tools” that add value to management of any supply chain, playing a role in the transformation into … Continue reading

Posted in Collaboration, Demand chains, Marketing, retail, Strategy | Tagged , , , , , , , , , , , , | 4 Comments