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Monthly Archives: August 2013
The pendulum of social
As a boy, I used to go to the local grocer with a few bob in a knotted handkerchief, get a standard bag of goodies, bread, butter, and a few chops in return. The grocer knew what my Mum … Continue reading
Posted in Change, Marketing, Social Media
Tagged Change, change management, communication, Marketing, SME, Social Media, Strategy
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How to herd cats.
Everyone knows herding cats is impossible, right? Quite often this is a metaphor used to apply to NGO’s and voluntary organisations, bureaucracies, particularly local government, farmers, and children. Getting them to one place, at one time, in an organised … Continue reading
Posted in Collaboration, Governance, Leadership, Management, Strategy
Tagged Alliance management, collaboration, communication, Entrepreneur, Governance, Leadership, Strategy
1 Comment
3 questions to apply “Lean” to social media.
Lean thinking is well established in manufacturing and office operations, but social media? Hardly? Lean thinking is all about the removal of anything that does not add value to the customer. So, if we extend this a bit to potential customers … Continue reading
Posted in Communication, Lean, Marketing, Social Media
Tagged communication, customer, Marketing, SME, Social Media
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Crying for a Lean agricultural demand chain
Lean thinking, evolving from the Toyota Production System is changing manufacturing world, but agriculture has a long way to go. Just as building cars used to be a production oriented operation until Toyota turned it on its head, so too … Continue reading
Posted in Branding, Change, Demand chains, Marketing
Tagged Branding, category management, Change, change management, communication, competitive strategy, lean, Marketing, Strategy, value
1 Comment
Balance of marketing power
It used to be that marketing power was held in the hands of those with the most money to spend, so could block buy TV, magazines and radio. News flash! Those days are gone. Marketing power is now held by … Continue reading
Narcissistic branding and politics
Spending marketing resources to build a brand all about you when nobody will really care, is about the ultimate in narcissistic behavior. Narcissism “noun. Excessive interest in, or admiration of oneself and ones physical appearance” Oxford. Branding professional know that … Continue reading
Posted in Governance, Marketing
Tagged Advertising, Branding, communication, managing yourself, Marketing, Politics, Social Media
2 Comments
Anatomy of a demand chain.
This is a far longer post than normal, motivated by some very sensible feedback from the previous post. Bear with me. The “tools” that add value to management of any supply chain, playing a role in the transformation into … Continue reading
Posted in Collaboration, Demand chains, Marketing, retail, Strategy
Tagged Advertising, analytics, Branding, collaboration, communication, customer, demand chain, great management, Marketing, Operations, retailer, Strategy, Value chain
4 Comments
Price taker to market maker
I talk to a lot of farmers, and have done so for a long time. Not much has changed over that time, it is just that there are less farmers, bigger farms, and corporatised farming, with deep capital resources … Continue reading
Posted in Branding, Change, Marketing
Tagged Branding, Change, collaboration, demand chain, Marketing, retailer, supply chain, value
3 Comments
Web narcissism
Narcissism and the web just appear to go together. People seem compelled to post “selfies”, even the pollies are now doing it, perhaps in an effort to appear “hip” in this crashingly boring and shallow election campaign. Most web sites … Continue reading
Posted in Uncategorized
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Pitch the problem.
In any B2B sales situation of a complex product, the prospect is usually shopping for a solution to a problem, rather than shopping for a product, although most conversations I see still seem to be about a product. … Continue reading
Posted in Uncategorized
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As useful as Harold Holt’s flippers!
I have come to the conclusion that the crop of marketing and strategy development people looking after the current crop of Canberra wallies are about as useful as Harold Holts flippers. After watching a host of political advertising last … Continue reading
12 excuses for SME’s not to engage in Social Media.
Many SME’s do not engage with Social media, or do so at a very superficial level, having a facebook page, and wondering why people do not flock to them with their wallets open. These are the most common I hear: … Continue reading
Posted in Branding, Customers, Marketing, Social Media
Tagged Branding, communication, customer, Marketing, SME, Social Media
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The 1,000th StrategyAudit post.
The first post on this “StrategyAudit” blog was on March 30, 2009, and I wondered at the time if there would be a second. Where were the ideas going to come from? Would I have the discipline to just … Continue reading
Posted in Change, Governance, Marketing
Tagged Advertising, analytics, Branding, Change, change management, communication, customer, Governance, Leadership, Marketing, SME, Social Media, Strategy
12 Comments
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