Tag Archives: Innovation

6 ingredients for SME success

Posted on September 4, 2014 by strategyaudit

The post on the 2 tools SME’s need in early August led to a comment that, whilst the headlines of focus and discipline made sense, the challenge is in implementation. Fair comment. So, how do you build the needed focus … Continue reading →

Posted in Governance, Innovation, Leadership, Small business, Strategy | Tagged change management, competitive strategy, customer, Governance, Innovation, Leadership, Operations, performance assessment, SME, Strategy | 2 Comments

“Design” is a verb

Posted on August 5, 2014 by strategyaudit

Design is often used as a noun, “I will do a design for you” is common. However, when you think about it, design is not just a thing, an end product, it is a process of moving from an idea, … Continue reading →

Posted in Branding, Collaboration, Marketing, Strategy | Tagged Branding, Change, collaboration, competitive strategy, customer, great management, Innovation, Marketing, marketing analytics, Strategy | 4 Comments

Design doing

Posted on August 3, 2014 by strategyaudit

Steve Blank is one of the real thinkers in the innovation space who gets out there into the weeds and gets stuff done. The illustration at the top of this post is one from a recent post on his blog … Continue reading →

Posted in Customers, Innovation | Tagged Change, change management, communication, competitive strategy, customer, Entrepreneur, Innovation, Leadership, lean, Marketing, Strategy | Leave a comment

6 challenges (and 3 rules) of content creation

Posted on July 27, 2014 by strategyaudit

The single biggest stumbling block I see to successful digital marketing is not the technology, or the money, desire, or need, it is simply the unwillingness or inability to create relevant, engaging content of value that suits the context in … Continue reading →

Posted in Change, Communication, Marketing, Small business, Social Media | Tagged Advertising, communication, competitive strategy, customer, Innovation, Marketing, Sales, Social Media, Strategy | 4 Comments

Future of Urban Agriculture

Posted on July 7, 2014 by strategyaudit

How we deliver good quality food and water to an urbanised and growing population around the world is the challenge of the 21st century. We have gone from a largely subsistence existence to a highly urbanised one in 200 … Continue reading →

Posted in Change, Innovation, Marketing, Small business | Tagged Agriculture, Branding, category management, Change, change management, competitive strategy, customer, Innovation, Marketing, Risk, Sales, SME | Leave a comment

9 thoughts for SME’s on Friday 13th.

Posted on June 13, 2014 by strategyaudit

Walk under any ladders yet? It seemed appropriate to have a think about some of the silly superstitions that infest the world of marketing, and proffer a view about the reality. “The internet will never be a good marketing … Continue reading →

Posted in Marketing | Tagged Advertising, Branding, Change, collaboration, communication, competitive strategy, customer, Innovation, Marketing, retailer, Sales, SME, Social Media | 1 Comment