Monthly Archives: September 2014

6 reasons you might be “engaged”.

Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading

Posted in Communication, Marketing | Tagged , , , , , , , , , , , | Leave a comment

2 vital and connected KPI’s for SME’s

Share of wallet, share of attention Share of Wallet is, very simply, your share of an existing customers total purchases in a domain you service. You can fiddle at the edges in the way you define the domain, but it … Continue reading

Posted in Branding, Customers, Marketing, Small business | Tagged , , , , , , , , | Leave a comment

The 3 things that REALLY matter in social media?

  There are lots of so called “measures” that get touted asĀ  being able to deliver useful insights into the effectiveness and productivity of investments made in Social Media. Many tell you nothing of value, and are often misleading, but … Continue reading

Posted in Management, Marketing, Social Media | Tagged , , , , , , , , , | 2 Comments

6 ways to increase the impact of your story.

Marketing is all about stories, the journey taken that the reader can identify with in some way. Blog posts are just short stories, by another name, and by following the rules of stories, can be more interesting, engaging, and ultimately, … Continue reading

Posted in Communication, Marketing, Social Media | Tagged , , , , | Leave a comment

You can go nude at home

Your facebook, linkedin accounts, and all the other social media platforms with which you interact are not home, they are places you visit, and perhaps rent a space to leave something behind for storage and easier access and use. They … Continue reading

Posted in Branding, Governance, Marketing, Social Media | Tagged , , , , , , | 6 Comments

SEO through Google’s eyes.

First let it be clear that I am neither a “power-user” of the increasing suite of tools supplied by Google, or an SEO expert. What I do is approach strategy from the perspective of the potential consumer of that strategy, … Continue reading

Posted in Uncategorized | 2 Comments

Business of Social Media.

The business function of Social Media is to spread the message, and make sales. Each platform differs in the balance between the “Social” and “business” focus but nevertheless, they are essentially the digital equivalent of a social gathering. Some are … Continue reading

Posted in Customers, Marketing, Small business, Social Media | Tagged , , , , , , | Leave a comment