-
Archives
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
-
Meta
Monthly Archives: September 2014
6 reasons you might be “engaged”.
Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading
2 vital and connected KPI’s for SME’s
Share of wallet, share of attention Share of Wallet is, very simply, your share of an existing customers total purchases in a domain you service. You can fiddle at the edges in the way you define the domain, but it … Continue reading
Posted in Branding, Customers, Marketing, Small business
Tagged Advertising, Branding, communication, customer, Marketing, marketing analytics, performance assessment, Sales, SME
Leave a comment
The 3 things that REALLY matter in social media?
There are lots of so called “measures” that get touted as being able to deliver useful insights into the effectiveness and productivity of investments made in Social Media. Many tell you nothing of value, and are often misleading, but … Continue reading
Posted in Management, Marketing, Social Media
Tagged analytics, communication, Governance, great management, Marketing, marketing analytics, performance assessment, Sales, SME, Social Media
2 Comments
6 ways to increase the impact of your story.
Marketing is all about stories, the journey taken that the reader can identify with in some way. Blog posts are just short stories, by another name, and by following the rules of stories, can be more interesting, engaging, and ultimately, … Continue reading
Posted in Communication, Marketing, Social Media
Tagged communication, Marketing, SME, Social Media, Strategy
Leave a comment
You can go nude at home
Your facebook, linkedin accounts, and all the other social media platforms with which you interact are not home, they are places you visit, and perhaps rent a space to leave something behind for storage and easier access and use. They … Continue reading
Posted in Branding, Governance, Marketing, Social Media
Tagged Advertising, Branding, communication, Governance, performance assessment, SME, Social Media
6 Comments
SEO through Google’s eyes.
First let it be clear that I am neither a “power-user” of the increasing suite of tools supplied by Google, or an SEO expert. What I do is approach strategy from the perspective of the potential consumer of that strategy, … Continue reading
Posted in Uncategorized
2 Comments
Business of Social Media.
The business function of Social Media is to spread the message, and make sales. Each platform differs in the balance between the “Social” and “business” focus but nevertheless, they are essentially the digital equivalent of a social gathering. Some are … Continue reading
Posted in Customers, Marketing, Small business, Social Media
Tagged communication, competitive strategy, customer, Marketing, Sales, SME, Social Media
Leave a comment
6 imperatives for effective SME email marketing.
Cold emails are usually no more welcome that a cold phone call. However, For small businesses, the emergence of email marketing has transformed the opportunities they have to communicate, but so many fail to do some pretty simple things before … Continue reading
Posted in Branding, Communication, Customers, Small business
Tagged Advertising, communication, customer, Marketing, performance assessment, Sales, SME
Leave a comment
6 strategies to be successful, in everything
In life, and all its aspects, business, social , relationships, there are no shortcuts, just easier and simpler ways of doing things. It is just that it takes time and effort to find the easier, more productive, and value … Continue reading
Barbed wire networking
Man has always found ways to communicate, Social media is not new, it is just the tools we are using today are upgrades of those we used yesterday. Alex Bell patented the telephone in 1876, after many inventors had played … Continue reading
Posted in Change, Communication, Social Media
Tagged communication, Innovation, Marketing, Social Media
Leave a comment
5 classic marketing steps that still work.
In 1968 a seminal Book called “Consumer behaviour” Engel, Blackwell & Kollat described the 5 steps in the marketing process that dominated marketing thinking for the next 45 years. It is clear that they are still as valid now as … Continue reading
Posted in Change, Customers, Marketing, Small business
Tagged Advertising, Branding, Change, change management, communication, competitive strategy, customer, Marketing, performance assessment, Sales, Social Media, Strategy
2 Comments
6 ingredients for SME success
The post on the 2 tools SME’s need in early August led to a comment that, whilst the headlines of focus and discipline made sense, the challenge is in implementation. Fair comment. So, how do you build the needed focus … Continue reading
Posted in Governance, Innovation, Leadership, Small business, Strategy
Tagged change management, competitive strategy, customer, Governance, Innovation, Leadership, Operations, performance assessment, SME, Strategy
2 Comments
Native advertising or news fraud
Last night Media Watch on the ABC did a piece on the “news report” done on one of the 6.30 current affairs programs on a commercial station. The “report” was a 15 minute advertising free expose on the sourcing of … Continue reading
Posted in Branding, Communication, Customers, Governance, retail
Tagged Advertising, Branding, communication, Governance, Marketing, retailer, supply chain
Leave a comment
Emotion is the path to your brain.
Think of the average presentation you sit through. If I can summarise: Boring, potentially useful information quickly forgotten. Am I right? Now think of the best presentation you have ever sat through. You remember not just the occasion, and the … Continue reading
Posted in Communication, Marketing, Sales
Tagged communication, customer, Marketing, Sales, SME
Leave a comment
StrategyAudit 