Monthly Archives: October 2013

The Value Gap

Posted on October 30, 2013 by strategyaudit

Engaged in an innovation portfolio management assignment a while ago, we struggled to define why one project should continue to suck up resources in preference to many other seemingly worthy opportunities. We tried all sorts of models, financial and strategic, … Continue reading →

Posted in Change, Innovation, Marketing, Strategy | Tagged collaboration, communication, Innovation, performance assessment, Strategy | 1 Comment

The old duck metaphor.

Posted on October 28, 2013 by strategyaudit

A story on myself. I am in the middle of a small project that requires considerable collaboration amongst people not used to collaborating. Always challenging. In a conversation over the weekend with an old mate, wise in the ways of … Continue reading →

Posted in Alliance management, Communication, Management | Tagged Agriculture, Alliance management, collaboration, communication, managing yourself | 1 Comment

Modern marketing Trinity and the glue

Posted on October 25, 2013 by strategyaudit

Sick of the avalanche of unsolicited email coming in to your inbox? Most of us are, and my kids have reacted by virtually turning email off, and using social media to communicate with those in their circles. The volumes … Continue reading →

Posted in Branding, Customers, Marketing, Social Media | Tagged analytics, Branding, communication, competitive strategy, Marketing, Social Media | Leave a comment

Simplifying innovation

Posted on October 23, 2013 by strategyaudit

Innovation takes up a lot of my time, and whilst successfully bring a new product to market is a huge task, challenging as it does all sorts of personal, organisational and financial barriers, it can nevertheless be broken down into … Continue reading →

Posted in Innovation, Marketing, Strategy | Tagged collaboration, Entrepreneur, Governance, great management, Innovation, Leadership, Marketing, portfolio, Strategy | 4 Comments

The semantic disruption of Agriculture

Posted on October 22, 2013 by strategyaudit

The success of the last 250 years in western economies is based on the economies of scale. Harnessing technology to deliver greater productivity per unit of input, capital, labour, and raw material. All industries have been disrupted from the cottage … Continue reading →

Posted in Change, Demand chains, Marketing, Strategy | Tagged Agriculture, category management, Change, change management, communication, customer, demand chain, Management, Marketing, Strategy, supply chain, Value chain | 1 Comment

Reality is visual

Posted on October 21, 2013 by strategyaudit

I had a post prepared for this morning, relating to the evolution of “local” agriculture, specifically around Sydney. However, the events of the weekend, the burning of Sydney’s surrounding bushland, including several of the farms of those I have been … Continue reading →

Posted in Communication, Governance, Lean, Operations | Tagged collaboration, communication, performance assessment | 5 Comments

The emotion of “close”

Posted on October 18, 2013 by strategyaudit

Bushfires are raging, again, around NSW, houses lost, businesses destroyed, kids stressing out because they cannot get to HSC locations, and “fireies” putting themselves in harms way. Yet, we watch, are concerned, but go about our dailies as best we … Continue reading →

Posted in Marketing, Personal Rant | 3 Comments

Cottage cheese and the job to be done.

Posted on October 17, 2013 by strategyaudit

Cottage cheese is a pretty dull category in supermarkets. A relatively tasteless, low calorie (therefore it must taste crappy, right?), price competitive, group of products. Yes, so we thought. Years ago, 25 years in fact, I was the GM … Continue reading →

Posted in Branding, Category, Customers, Innovation, Marketing | Tagged Advertising, Branding, category management, communication, competitive strategy, Marketing, Social Media | 2 Comments

Intelligent re-design

Posted on October 16, 2013 by strategyaudit

Intelligent design is a huge discredited furphy perpetrated by Christian fundamentalists in the US on sections of the school system. But, taking the notion of viewing something through an entirely different lens a bit further, intelligent re-design becomes a notion … Continue reading →

Posted in Change, Collaboration, Marketing | Tagged Branding, Change, change management, collaboration, competitive strategy, Innovation, Marketing, Social Media, Strategy | 4 Comments

Paradox of marketing automation.

Posted on October 15, 2013 by strategyaudit

We are rushing headlong towards automating the marketing process, everything from the call centre systems to advanced automation like Marketo and others. However, we are social animals, and no matter how much we set out to automate, you simply cannot replace … Continue reading →

Posted in Marketing, Social Media | Tagged communication, competitive strategy, Entrepreneur, great management, Leadership, Marketing, Social Media, Strategy | 4 Comments

Transformation to “Social”

Posted on October 14, 2013 by strategyaudit

Question: How do you know when your enterprise has become “Social” Answer: When it evolves from a vertical, and functionally oriented enterprise with power emanating from the position descriptions, to one that is cross functional and project oriented, and power … Continue reading →

Posted in Collaboration, Customers, Marketing, Social Media | Tagged communication, competitive strategy, customer, Marketing, performance assessment, Social Media | 2 Comments

Warrnambool Cheese being sliced off Australia.

Posted on October 10, 2013 by strategyaudit

Canadian dairy processor Saputo looks set to take control of Warrnambool Cheese and Butter (WCB) with a $7 a share offer valuing the company at $370 million, which trumps an existing cash and shares offer from Bega Cheese which … Continue reading →

Posted in Change, Governance, Leadership, Marketing, Strategy | Tagged Alliance management, Branding, category management, Change, competitive strategy, Governance, Leadership, Marketing, Strategy | 2 Comments

Marketing defined, again.

Posted on October 9, 2013 by strategyaudit

Definitions of marketing abound. A bit like a scratch in the morning, everybody has one! The lament of President Roosevelt that if you had 7 economists in a room, you had 8 opinions, is equally true for marketers, except that … Continue reading →

Posted in Customers, Management, Marketing, Personal Rant | Tagged Advertising, Branding, category management, great management, Management, Marketing, Strategy | Leave a comment

Quality of life: A context sensitive idea.

Posted on October 7, 2013 by strategyaudit

Some years ago my Dad had a stroke, a nasty one that had a profound impact on his physical capability. We were assured by physicians that with intensive therapy and rehabilitation, he would regain a “quality of life.” Compared to … Continue reading →

Posted in Marketing, Small business, Strategy | Tagged Agriculture, Change, demand chain, Governance, Strategy | 2 Comments

Media: social, earned, or fish-wrapper.

Posted on October 3, 2013 by strategyaudit

There has been lots of conversation about the value of social media, very sensibly proposing the case that simply getting a “like” is useless, you can buy them if you want them. The measure of success should be how … Continue reading →

Posted in Uncategorized | Leave a comment

Customer driven demand chain rebirth

Posted on October 1, 2013 by strategyaudit

It is pretty trite to point out, again, that the reason businesses survive is to satisfy customers. In fresh produce markets, this has been pretty much forgotten as the share of the consumers dollar that ends up in the farmers … Continue reading →

Posted in Category, Customers, Demand chains, Marketing, retail | Tagged competitive strategy, customer, demand chain, Marketing, retailer, value | Leave a comment

Monthly Archives: October 2013

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