Monthly Archives: June 2012

Social Media Triage

During times of stress, when there is too much to do and too little time to do it, we find ways to sort the tasks into categories to better manage our time. In medical terms, Triage.  Treat now, can wait … Continue reading

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Marketing does not create brands.

How many times have you heard from marketers “my job is to create the brands”, (often followed by the “yours is to sell it” when they happen to be talking to sales people)  Many marketers use it as the rationale … Continue reading

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Manage, or sell change?

Much has been written about the management of change, and it usually focuses on the challenges, acknowledging just how difficult change really is. When you turn it around, and consider what happens in successful change programs, there is very little … Continue reading

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Ethical sourcing. Cost or marketing investment?

Why are we so hung up about ethical sourcing of coffee?? What about the electronics industry, and shoes, rare earth minerals, and many others? Who bears the responsibility for the conditions of workers in the supply chains of successful businesses.? Apple … Continue reading

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Social life of the brand.

The oldest market research technique in the world is to ask a group “imagine brand X is walking through the door, tell me about him/her”. This enables respondents to describe the brand with human terms, words that reflect the human characteristics … Continue reading

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Governments and marketing

The current Australian government has a marketing problem.  Their other problems, trouble with the hung parliament, zealous credit card expenditure by MP’s, inability to out-communicate the drivel of the opposition, a rebellious electorate, a failed “moral Imperative” and others, are … Continue reading

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Brand loyalty a two way street.

I have been having trouble with bloody Optus, again, my exclusive supplier of communication services. They simply cannot seem to get anything right, clearly the left hand has no idea, and I suspect do not care what the right hand … Continue reading

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