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Monthly Archives: June 2012
Social Media Triage
During times of stress, when there is too much to do and too little time to do it, we find ways to sort the tasks into categories to better manage our time. In medical terms, Triage. Treat now, can wait … Continue reading
Posted in Communication, Social Media
Tagged communication, managing yourself, performance assessment, Social Media
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Marketing does not create brands.
How many times have you heard from marketers “my job is to create the brands”, (often followed by the “yours is to sell it” when they happen to be talking to sales people) Many marketers use it as the rationale … Continue reading
Posted in Branding, Marketing, Social Media
Tagged Branding, customer, Marketing, Social Media
1 Comment
Manage, or sell change?
Much has been written about the management of change, and it usually focuses on the challenges, acknowledging just how difficult change really is. When you turn it around, and consider what happens in successful change programs, there is very little … Continue reading
Posted in Change, Leadership, Operations
Tagged Change, change management, Leadership, Management, performance assessment
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Ethical sourcing. Cost or marketing investment?
Why are we so hung up about ethical sourcing of coffee?? What about the electronics industry, and shoes, rare earth minerals, and many others? Who bears the responsibility for the conditions of workers in the supply chains of successful businesses.? Apple … Continue reading
Posted in Branding, Marketing, Operations, Strategy
Tagged Advertising, Branding, communication, customer, Marketing, Sales, supply chain
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Social life of the brand.
The oldest market research technique in the world is to ask a group “imagine brand X is walking through the door, tell me about him/her”. This enables respondents to describe the brand with human terms, words that reflect the human characteristics … Continue reading
Posted in Branding, Communication, Social Media
Tagged Advertising, Branding, communication, Marketing, Social Media
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Governments and marketing
The current Australian government has a marketing problem. Their other problems, trouble with the hung parliament, zealous credit card expenditure by MP’s, inability to out-communicate the drivel of the opposition, a rebellious electorate, a failed “moral Imperative” and others, are … Continue reading
Posted in Branding, Communication, Marketing, Personal Rant, Strategy
Tagged Branding, communication, Marketing, Personal Rant
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Brand loyalty a two way street.
I have been having trouble with bloody Optus, again, my exclusive supplier of communication services. They simply cannot seem to get anything right, clearly the left hand has no idea, and I suspect do not care what the right hand … Continue reading
Posted in Branding, Marketing, Personal Rant, Sales
Tagged Advertising, Branding, communication, customer, Marketing, Strategy
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“Intellectual Capital on demand”.
This is a term coined by Peter Drucker when talking about contract management, particularly in relation to older contractors who bring a wealth of experience and hard won wisdom to the table. Using contractors, particularly high level ones brings a … Continue reading
Posted in Management, Operations, Small business, Strategy
Tagged Change, change management, Management, performance assessment
2 Comments
Lipstick on the pig
Last week I was talking to a headhunter seeking to fill a senior contract management role for which I had been recommended. I had polished up the resume and sent it as requested, and he had browsed my blog and … Continue reading
Posted in Communication, Personal Rant, Social Media
Tagged communication, Leadership, Marketing, Personal Rant, Social Media
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Category management steroids
Data mining as it is evolving in retail is a fascinating exercise in identifying behavior characteristics that apply to very small percentages of the shopper population, and doing something with them. Progressively retailers are getting better at leveraging the data, … Continue reading
Posted in Change, Customers, Management, Marketing, retail
Tagged Advertising, analytics, Branding, category management, change management, customer, Marketing, retailer, Sales, supply chain
3 Comments
Technical & Creative, + the best ad of all
Today in Sydney has been about as miserable as it gets. Rainy, cold, grey, just plain shitty, and not fair for a public holiday. What a relief it was to find a distracting way to spend the afternoon. After watching … Continue reading
Posted in Branding, Change, Communication, Management, Marketing
Tagged Advertising, Branding, Change, communication, customer, Marketing
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7 steps to Data Literacy.
Anyone who can read can read a Keats sonnet, but not everyone can “see” the lyrical quality, and feel the passionate introspection most have at their core. Those who can are truly literate in English poetry. Data Literacy, a term … Continue reading
Posted in Management, Marketing, Small business, Strategy
Tagged analytics, demand chain, Innovation, lean, managing yourself, Marketing
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2 parameters, 5 measures of great process
Robust, repeatable, and easily taught processes are the foundation of good outcomes. It therefore makes sense to consider the factors that separate good processes from poor ones, the effective from the ineffective. The measure of the process has two parameters: … Continue reading
Posted in Change, Lean, Management, OE, Operations
Tagged analytics, Change, change management, lean, Operations, performance assessment
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Bust the mould.
On a flight from a regional town last week, the attendant went through the nonsense of the “safety speech”. Instructions on how to do up the seat belt as if nobody knows is pretty dumb, but of total irrelevance is … Continue reading
Posted in Change, Innovation, Management, Marketing
Tagged Change, change management, customer, Innovation, Marketing, performance assessment, Strategy
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StrategyAudit 