Monthly Archives: August 2009

The science and art of branding.

Isn’t the marketing job done by the Canterbury Bulldogs on Hazem El Nasri about the best branding game in town at the moment? Forget that he is an athlete, and that his personal credo appears to be beyond reproach,  Canterbury … Continue reading

Posted in Leadership, Marketing | Tagged | Leave a comment

After the crunch.

The world will look different when it emerges from the crunch, as we appear to be doing currently. The globalization and connectivity of the world are trends that will not go away, and the chaos of the last 12 months … Continue reading

Posted in Innovation, Leadership, Marketing, Strategy | Tagged , , | Leave a comment

“Easy fix” is usually “poor fix”

Management activity often seems to be telling people what to do, then fighting the fires when it is not done, or not done to a standard you deem acceptable, or not done on time. A simple human reaction: “tell me … Continue reading

Posted in Leadership, Management, Strategy | Tagged , | 2 Comments

The “useful meter”.

Having a good strategy scores  1/10 on the useful meter, the other 9/10 are allocated for implementation, adjustment, and learning. That is not to down-play the difficulty of developing a good strategy, and the crucial value of such an investment … Continue reading

Posted in Management, Strategy | Tagged , , | Leave a comment

Nothing like free mailing.

At an industry round table a short time ago, a general conversation was bouncing around amongst a bunch of relatively senior executives about the uses their businesses had made of the internet as a marketing and communication tool. Few were … Continue reading

Posted in Management, Marketing, Sales | Tagged , , | Leave a comment

Marketing has changed, have you?

# There is no longer a “mass market” in every market, so mass marketing usually leads to mass wasted resources. # Most customers who may be in a market are no longer anonymous, they can be “connected ” with individually. … Continue reading

Posted in Marketing, Strategy | Tagged , , | Leave a comment

The tortoise and the hare.

It has become pretty obvious over the last 9 months (if it was not there for all to see before), that those businesses with conservative financial management, irrespective of size, are the ones that have the opportunity to prosper during … Continue reading

Posted in Management, Strategy | Tagged | Leave a comment