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Monthly Archives: May 2014
Word of mouth is not free
This morning a friend was telling me about a product he had used recently, and how it changed his life. Well, made a small piece of it better at least. Next time I am looking for a product in that … Continue reading
Posted in Branding, Communication, Customers, Marketing, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, demand chain, Marketing, SME, Social Media, Strategy
2 Comments
Sporting analogies don’t always work.
Tonight is the first Origin game of 2014, and so I expect to hear lots of people using sporting analogies over the next few weeks, particularly football. Sporting analogies abound in business, “A team of champions does not make a … Continue reading
Show the value
Fountain Tomato Sauce used to be the market leader in NSW, daylight was second and third. This was a long time ago, and responsibility for the Fountain brand was my first real job as a product manager who had real … Continue reading
Posted in Branding, Communication, Marketing, Strategy
Tagged Advertising, Branding, category management, communication, competitive strategy, Marketing, retailer, Sales, Strategy
4 Comments
Sometimes, it is just a cigar
The photo of Joe Hockey and Mathias Cormann smoking a cigar just before the budget has raised temperatures in all sorts of places. I wonder why? After all, it is just a cigar. Some are annoyed that they seem to … Continue reading
Posted in Governance, Leadership
Tagged communication, Governance, great management, managing yourself, Politics
2 Comments
Predicting the future Vs leading edge of current
The future prediction business has so far failed to find a sustainable business model, apart from the fun stuff in the tent with the funny lady with the cards and crystal ball. About the only serious people who still profess … Continue reading
Posted in Change, Governance, Marketing, Small business
Tagged Change, change management, competitive strategy, Governance, SME, Strategy
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FMCG conga line rides again
Years ago I worked as a junior marketing bloke for Allied Mills, which became Meadow Lea Foods, then Goodman Fielder. I returned 25 years later as a contractor running a specialist unit of the ingredients division in a pre-sale “polish-up” … Continue reading
Posted in Change, Governance, Leadership, Strategy
Tagged Change, change management, Governance, Leadership, Marketing, performance assessment, Strategy
2 Comments
6 Steps in Managing Serendipity
“Serendipity” . Luck that takes the form of finding valuable or pleasant things that are not looked for. Websters Dictionary. My old Dad used to say “Son, the harder I work, the luckier I get” and it has usually worked … Continue reading
3 Elements of the perfect website.
On several occasions last week I found myself frustrated that I could not find a piece of information I needed on a website, I knew it had to be there somewhere, it is just that someone had effectively if inadvertently … Continue reading
Posted in Branding, Communication, Marketing, Small business
Tagged Branding, communication, Marketing, Sales, SME, Social Media
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Socialised branding
Building brands has always been the core of successful marketing efforts, and by comparison to what it is now, it used to be simple. Do a bit of market research, make stuff, generate distribution, throw money at advertising, generate volume, … Continue reading
Posted in Branding, Communication, Marketing, Social Media
Tagged Advertising, Branding, category management, communication, Marketing, Sales, SME, Strategy
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3 steps to Lead conversion
Creating a lead is a whole world of work and pain for many business people, followed by another, converting the lead into a transaction. Too often I see the process followed as an aggressive “close at all costs” mentality. That … Continue reading
Posted in Branding, Management, Sales
Tagged Branding, communication, competitive strategy, Marketing, Sales, Social Media, Strategy
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The 3 second test of a website.
When my kids were young, stuff always headed towards the floor. If it happened to be a piece of bread, it always landed buttered side down, so we had the “3 second test” Story to the kids was that it … Continue reading
Posted in Change, Management, Social Media
Tagged Branding, change management, communication, Marketing, SME, Social Media
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Compelling data on what next.
Mitch Joel may have flogged his Twist Image agency to WPP, but hopefully he keeps on writing his blog and alerting us to terrific stuff like this presentation Winners and Losers in the Digital age, by Scott Galloway. Read the … Continue reading
Data, context and lies
As great an advocate of analytics as I am, it remains a truth that data without a context is useless. It is in the articulation of the context that data is given meaning, and it is at this point that … Continue reading
Posted in Governance, Leadership, Personal Rant
Tagged communication, Governance, Leadership, Politics
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Top 11 tasks for Small businesses.
Originally posted on StrategyAudit:
As I talk to small businesses, there is a very common set of things they should all be doing, remarkably common. So here they are: Doing what they currently do 10% better. Even if what they…
Posted in Uncategorized
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Consumers and FMCG retail control
Retail has changed, very quickly and in a fundamental way, but not for everyone. Retailers, the blokes with the bricks and mortar still hold sway in most markets, but to varying degrees, and can continue to do so if they … Continue reading
Posted in Change, Management, Marketing, retail, Small business
Tagged category management, Change, customer, Marketing, retailer, Sales, SME, Value chain
1 Comment
Slow death of twitter?
The Atlantic has made the call, at least asked the question. Is Twitter dying? I have no idea, as I am not a real twitter fan, never have been, simply because I do not see the sustainable business model yet, … Continue reading
Posted in Change, Communication, Social Media
Tagged change management, communication, Marketing, performance assessment, Social Media, Strategy
2 Comments
4 point strategic rural reality check
There is plenty in the press about the role agriculture will play in the post mining boom era. “Asia’s foodbowl” and other such optimistic clichés get front page coverage. I have been sitting in Armidale (NSW) for a few days, … Continue reading
Posted in Change, Innovation, Strategy
Tagged Change, change management, Innovation, Leadership, performance assessment, Politics, Strategy
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