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Monthly Archives: August 2011
The Jobs legacy
The retirement of Steve Jobs last week has prompted a blizzard of comment, even a cartoon, from my favorite Tom Fishburne, and at the risk of just adding to it, it seems appropriate to simply state that a bloke I … Continue reading
Posted in Innovation, Marketing, Personal Rant
Tagged communication, Innovation, Marketing, Personal Rant
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Patents: Tax or Protection?
I was amazed to realise that the recent dog fight to buy Nortel, was really driven by the patents they had, rather than the value of the operational parts of the business. After an opener bid by Google of $900mill, … Continue reading
Posted in Alliance management, Collaboration, Innovation, Strategy
Tagged Alliance management, change management, collaboration, Innovation, negotiation, Strategy
2 Comments
Sustainable innovation requires proximity
Global sourcing, whilst offering benefits to customers in the county doing the outsourcing, has the long term effect of reducing the relative innovative capacity of the “outsourcer.” As innovators seek the lowest cost for the product of their innovative output, … Continue reading
The three gorillas
The decision yesterday by the federal Court to allow Metcash to purchase Franklins from Pick n Pay, then onsell, presumably with tied supply agreements is another nail in the coffin of competition in the retail trade, despite the interpretation of … Continue reading
Posted in Change, Management, Marketing, Personal Rant, Small business, Strategy
Tagged Branding, Change, customer, Marketing, negotiation, Personal Rant, retailer, Sales, SME, Value chain
1 Comment
Marketing ecosystems evolving to inbound marketing
“Old” marketing is all about a business sending its messages out to their markets, it is what we are all used to, and it is the way much of our marketing ecosystem has evolved, outbound marketing. The “new” marketing ecosystem … Continue reading
Posted in Communication, Marketing, Social Media
Tagged communication, customer, Marketing, Social Media
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Quick Response codes rock!
Potentially, quick response (QR) codes will revolutionise mobile marketing. They offer the opportunity to open URL links easily from mobile devices, enabling content to be accessed easily on the move. This link to the new marketing program for Central Park in … Continue reading
Posted in Uncategorized
2 Comments
Free media. Mostly, you get what you pay for.
Media is now “free”, you can make a commercial and put it up on youtube and work/hope to attract an audience, a significant difference to buying time on TV, where you are paying for the delivery of an audience to … Continue reading
Posted in Branding, Communication, Marketing, Social Media
Tagged customer, Marketing, Social Media
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The “Medici effect”
The astonishing explosion of creativity that occurred in Florence in the 1500’s was precipitated when the Medici family brought together creative people from a range of disciplines, painters, sculptors, writers, philosophers, mathematicians, architects, engineers, and sparked the renaissance by creating … Continue reading
Posted in Collaboration, Innovation, Leadership, Social Media
Tagged collaboration, communication, Innovation, Leadership, Social Media
1 Comment
Value is relative
A common question every business asks itself regularly, and one with no answer without a detailed understanding of context. Imagine you are in 1990, and someone asked you “how much would you pay for an internet search?” The only logical … Continue reading
Detailed Specifications and Evolution
An ongoing frustration of innovation projects is the apparently always moving goalposts. How often have you heard “wish marketing would make up their minds what they want” This desire to have the end point articulated at the commencement is natural, … Continue reading
The big 600
Yesterday I was surprised when I posted the entry having a shot at the crap service Optus offers customers with a problem of their making, and a screen came up telling me it was my 600th post. Amazing to me, … Continue reading
Posted in Communication, Social Media
Tagged collaboration, communication, managing yourself, Personal Rant, Social Media
1 Comment
Speed, effectiveness and waste.
Last week I spent over 2 hours on the phone to Optus trying to fix something they had stuffed up, the third try, after speaking to their techies and emailing the bloke who “signed” a form letter to, thanking me … Continue reading
To succeed, increase your rate of failure. Bollocks.
The cult of failure, the belief that by failing we succeed, has some very real and adverse consequences if taken literally. It gives excuses to those who would choose to be sloppy in their consideration and preparation of an experiment, … Continue reading
Posted in Change, Innovation
Tagged change management, Innovation, lean, managing yourself, performance assessment
1 Comment
Emotional mistakes in negotiation.
Negotiation is usually difficult, that is the nature of things when two parties are setting out to maximise their outcome. Whilst it may not be a win/lose situation, where the parties set out to make the pie bigger, or different … Continue reading
Posted in Collaboration, Communication, Management
Tagged communication, negotiation, performance assessment
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Organic opportunities abound
On Friday I made a very modest contribution to the proceedings of the Organic and Green trade show in Sydney. A bunch of committed, passionate people, working their collective butts off to build businesses that deliver on the organic promise … Continue reading
Posted in Customers, Demand chains, Marketing, Small business
Tagged Change, customer, demand chain, Marketing, retailer, Social Media, Strategy, web stuff
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Tesco and social media marketing.
Tesco is the leader in the field of retail social media marketing, as noted in the past, but have really outdone themselves with this experiment with a virtual store in railway stations in South Korea. The speed at which innovations … Continue reading
Posted in Branding, Marketing, Social Media, Strategy
Tagged Branding, communication, Innovation, Marketing, retailer, Social Media
3 Comments
Carbon switcheroo
Last time I bang on about the anomalies surrounding the carbon tax, promise. I find it ironic that the party of so called free enterprise is calling for taxpayers to fund all the pain of the necessary adjustments, whilst the … Continue reading
Brand resurrection
Really good brands often display remarkable resilience to the depredations of those who do not understand what makes a great brand, and from time to time, one is resurrected by insight and hard work. I am not a gardener, but … Continue reading
Social network cartography
There is a powerful new analytical tool on the block, “social network cartography” for lack of a better term. The masses of data now becoming available are able to be analysed with respect to the networks that exist amongst people. … Continue reading
Posted in Change, Communication, Innovation, Marketing, Social Media
Tagged Change, change management, communication, Innovation, Marketing, Social Media
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StrategyAudit 