Monthly Archives: April 2010

“Democtratising knowledge” in demand chains

Democratising  knowledge, isn’t this a lovely term! I have heard it used on a number of occasions recently, and it came up again in an extraordinary TED presentation by Stephen Wolfram . In just two words it nails the complex … Continue reading

Posted in Alliance management, Communication, Demand chains, Social Media, Strategy | Tagged , , , | 2 Comments

Are they really friends?

Anthropologist Robin Dunbar theorised that the maximum number of people any individual could maintain a relationship with was 150, which has become known as Dunbar’s number. It reflects the cognitive maximum for someone to know everyone in a group, and … Continue reading

Posted in Communication, Management, Social Media | Tagged , | 1 Comment

Has the web has changed category behavior?

Running a qualitative consumer research group recently, one of the participants surprised me with a metaphor that made great sense. She said that the web had taught her to “forage”, her  term, looking for stuff of interest, checking out the … Continue reading

Posted in Category, Customers, Innovation, Sales | Tagged , , , | Leave a comment

Thee secrets of successful innovation

Successful innovation rarely comes from a formulaic approach where the marketing department has a brainstorm, prioritises the outcomes, then they progress through a “gated” process culminating in a launch. Usually it comes from three sources: A sufficiently close relationship with customers … Continue reading

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Don’t listen to just your customers

Another of the management paradoxes littered through this blog , and this one is counter to almost everything I have ever written. In the context of true  innovation, listening to customers exclusively leads you to adjusting, improving, repackaging what you … Continue reading

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Healthy deckchairs

It is a scary thought, but roughly 30% of our economy (Public sector expenditure) is subject to the disciplines of neither the market or democracy.  Bureaucracies are institutions that thrive on complexity, it is far easier to make an existing … Continue reading

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Transactions and obligations in a demand chain

Isn’t it interesting, when we pay for something, we have an expectation of what that transaction will deliver to us, but there is little sense of lingering obligation. However, if we just do something for someone, any small piece of … Continue reading

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