Google business view uses the same technology as streetview to give browsers a view of the inside of your business.
The most obvious immediate use is for retailers, from a cafe to high fashion to motor mechanic,to show their workspace and products, but the possibilities for many other activities like recruiting, operational induction, and real estate sales are obvious.
How good would it be for prospective customers to be able to see inside your premises from the privacy of their Smartphone or computer.
Combined with the existing location and review tools, this tool has the potential to be a competitive winner for small businesses in the short term, and a part of the standard web presence of businesses very soon. In the long term, tools like Google business combined with insights sourced from so called “big data” will become standard practice, even for SME’s.