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Tag Archives: SME
Retailers greatest new e-tool
Want to show prospective customers your range, layout, this weeks specials, or the new greatest design? Google business view uses the same technology as streetview to give browsers a view of the inside of your business. The most obvious immediate … Continue reading
Posted in Branding, Marketing, Small business
Tagged Branding, communication, competitive strategy, customer, Marketing, SME, Social Media
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Mapping Social Media
Most Aussies will probably recognise the diagram above, the London Underground. The first time anyone arrives in London, an underground map is a vital piece of paper, even in these days of mobile phone enabled GPS tools. The underground system … Continue reading
Posted in Customers, Marketing, Small business, Social Media, Strategy
Tagged communication, Marketing, SME, Social Media, Strategy
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Start with the things you can do.
No business can do everything, so the easy way to start is to do the thing you can do well, as long as it is at least partly the thing that also makes you different. In a suburb not far … Continue reading
Posted in Branding, Marketing, Strategy
Tagged Branding, communication, competitive strategy, Marketing, SME, Social Media, Strategy
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Mixed marketing metaphors.
I have a mate who is an academic economist, a really smart guy used to arguing a point of view, and with a box of stats on call to support any contention he makes, alternatively to pull down anything that … Continue reading
Posted in Change, Management, Strategy
Tagged Change, change management, competitive strategy, Governance, Leadership, Management, performance assessment, SME, Strategy
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3 points to measure e-marketing productivity.
When looked at from the “helicopter perspective ” there seems to be three points of threshold competitive activity that you simply have to get right, or all else is irrelevant. Having a few meaningful measures at those three points is … Continue reading
Posted in Branding, Marketing, Sales, Small business, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, performance assessment, Sales, SME, Social Media
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5 practises for successful blogging
Over the weekend, my sister, a writer, called me a “blogging machine”, recognising the challenge of producing 3 or 4 worthwhile posts a week. Caught me a bit by surprise, because I just blog, write about what seems important … Continue reading
Posted in Communication, Marketing, Small business
Tagged Branding, communication, Marketing, SME, Social Media, Strategy
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6 reasons you might be “engaged”.
Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading
2 vital and connected KPI’s for SME’s
Share of wallet, share of attention Share of Wallet is, very simply, your share of an existing customers total purchases in a domain you service. You can fiddle at the edges in the way you define the domain, but it … Continue reading
Posted in Branding, Customers, Marketing, Small business
Tagged Advertising, Branding, communication, customer, Marketing, marketing analytics, performance assessment, Sales, SME
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The 3 things that REALLY matter in social media?
There are lots of so called “measures” that get touted as being able to deliver useful insights into the effectiveness and productivity of investments made in Social Media. Many tell you nothing of value, and are often misleading, but … Continue reading
Posted in Management, Marketing, Social Media
Tagged analytics, communication, Governance, great management, Marketing, marketing analytics, performance assessment, Sales, SME, Social Media
2 Comments
6 ways to increase the impact of your story.
Marketing is all about stories, the journey taken that the reader can identify with in some way. Blog posts are just short stories, by another name, and by following the rules of stories, can be more interesting, engaging, and ultimately, … Continue reading
Posted in Communication, Marketing, Social Media
Tagged communication, Marketing, SME, Social Media, Strategy
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You can go nude at home
Your facebook, linkedin accounts, and all the other social media platforms with which you interact are not home, they are places you visit, and perhaps rent a space to leave something behind for storage and easier access and use. They … Continue reading
Posted in Branding, Governance, Marketing, Social Media
Tagged Advertising, Branding, communication, Governance, performance assessment, SME, Social Media
6 Comments
Business of Social Media.
The business function of Social Media is to spread the message, and make sales. Each platform differs in the balance between the “Social” and “business” focus but nevertheless, they are essentially the digital equivalent of a social gathering. Some are … Continue reading
Posted in Customers, Marketing, Small business, Social Media
Tagged communication, competitive strategy, customer, Marketing, Sales, SME, Social Media
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6 imperatives for effective SME email marketing.
Cold emails are usually no more welcome that a cold phone call. However, For small businesses, the emergence of email marketing has transformed the opportunities they have to communicate, but so many fail to do some pretty simple things before … Continue reading
Posted in Branding, Communication, Customers, Small business
Tagged Advertising, communication, customer, Marketing, performance assessment, Sales, SME
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6 ingredients for SME success
The post on the 2 tools SME’s need in early August led to a comment that, whilst the headlines of focus and discipline made sense, the challenge is in implementation. Fair comment. So, how do you build the needed focus … Continue reading
Posted in Governance, Innovation, Leadership, Small business, Strategy
Tagged change management, competitive strategy, customer, Governance, Innovation, Leadership, Operations, performance assessment, SME, Strategy
2 Comments
Emotion is the path to your brain.
Think of the average presentation you sit through. If I can summarise: Boring, potentially useful information quickly forgotten. Am I right? Now think of the best presentation you have ever sat through. You remember not just the occasion, and the … Continue reading
Posted in Communication, Marketing, Sales
Tagged communication, customer, Marketing, Sales, SME
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12 key success factors for SME’s
Small businesses make up the vast majority of business numbers, make a huge contribution to economic activity and health, but most do not last 5 years. Over 20 years of observing small businesses as a contractor and consultant, I have … Continue reading
Marketing recidivism
The word recidivism is usually heard in the context of those convicted and punished, going on to re-offend. The objective is to reduce the rate, ideally to zero. Not in the context of marketing and sales, where the objective is … Continue reading
Posted in Customers, Marketing, Sales
Tagged communication, customer, Marketing, marketing analytics, performance assessment, Sales, SME, Social Media
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9 tips to crafting effective headlines
David Ogilvy said many things that have gone into the marketing lexicon, one that is particularly relevant to the ways we are communicating today: “On the average, five times as many people read the headline as read the body copy. … Continue reading
Posted in Branding, Communication, Marketing, Small business, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, Sales, SME, Social Media
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6 Really simple steps to increase the effectiveness of your website.
The blokes I saw as a youngster who had outrageous success with the girls were not always the best looking, or the most interesting, or had the best cars (although all these assets did seem to help) they were the … Continue reading
Posted in Branding, Communication, Marketing, Small business, Social Media
Tagged Advertising, communication, competitive strategy, customer, Marketing, SME, Social Media
2 Comments
6 vital elements of a marketing story that sells.
As everyone will tell you, (including me here) marketing is about stories, stories that resonate, are remembered, that generate empathy, and lead to an action, and hopefully if your effort is to be rewarded, a transaction. So what are … Continue reading
Posted in Communication, Innovation, Marketing, Small business
Tagged communication, customer, Marketing, Sales, SME, Social Media
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