Mapping Social Media

London underground

Most Aussies will probably recognise the diagram above, the London Underground.

The first time anyone arrives in London, an underground map is  a vital piece of paper, even in these days of mobile phone enabled GPS tools.

The underground system in London is pretty complex until you figure out how it works, and when you take into account the interchanges with London buses and British rail, it is not something you approach without a clear understanding of the details of your intended journey.  To get anywhere, you need to know just two things:

Where you are

Where you need to go.

After that, with the map, you can figure out the best way to get there ,what the  route options may be, what it will cost, and how long it should take to get to the destination.

Why is it that people understand this instinctively for a sojourn on the underground, but fail to do it for  their business?

Social Media is the shiny new toy around at the moment, everyone knows it is there, some dabble in it without a map, and get lost, have their pockets picked, and decide that from now on they will catch a taxi, if they really have to get somewhere. Other wise they will just stay in their hotel.

“Social Media” used as a noun, has some similarity to the underground,  in that it is complex, but navigable with a map, where it differs is that it changes, evolves, even mutates, every single day, in some meaningful  way. However, if you understand the structure, where and how it all fits together, navigation can become relatively easy, relatively risk free, and open up the opportunities of a wonderful tool.

Need a map?


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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