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Meta
Tag Archives: Branding
Retailers greatest new e-tool
Want to show prospective customers your range, layout, this weeks specials, or the new greatest design? Google business view uses the same technology as streetview to give browsers a view of the inside of your business. The most obvious immediate … Continue reading
Posted in Branding, Marketing, Small business
Tagged Branding, communication, competitive strategy, customer, Marketing, SME, Social Media
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Start with the things you can do.
No business can do everything, so the easy way to start is to do the thing you can do well, as long as it is at least partly the thing that also makes you different. In a suburb not far … Continue reading
Posted in Branding, Marketing, Strategy
Tagged Branding, communication, competitive strategy, Marketing, SME, Social Media, Strategy
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3 points to measure e-marketing productivity.
When looked at from the “helicopter perspective ” there seems to be three points of threshold competitive activity that you simply have to get right, or all else is irrelevant. Having a few meaningful measures at those three points is … Continue reading
Posted in Branding, Marketing, Sales, Small business, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, performance assessment, Sales, SME, Social Media
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5 practises for successful blogging
Over the weekend, my sister, a writer, called me a “blogging machine”, recognising the challenge of producing 3 or 4 worthwhile posts a week. Caught me a bit by surprise, because I just blog, write about what seems important … Continue reading
Posted in Communication, Marketing, Small business
Tagged Branding, communication, Marketing, SME, Social Media, Strategy
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6 reasons you might be “engaged”.
Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading
2 vital and connected KPI’s for SME’s
Share of wallet, share of attention Share of Wallet is, very simply, your share of an existing customers total purchases in a domain you service. You can fiddle at the edges in the way you define the domain, but it … Continue reading
Posted in Branding, Customers, Marketing, Small business
Tagged Advertising, Branding, communication, customer, Marketing, marketing analytics, performance assessment, Sales, SME
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You can go nude at home
Your facebook, linkedin accounts, and all the other social media platforms with which you interact are not home, they are places you visit, and perhaps rent a space to leave something behind for storage and easier access and use. They … Continue reading
Posted in Branding, Governance, Marketing, Social Media
Tagged Advertising, Branding, communication, Governance, performance assessment, SME, Social Media
6 Comments
5 classic marketing steps that still work.
In 1968 a seminal Book called “Consumer behaviour” Engel, Blackwell & Kollat described the 5 steps in the marketing process that dominated marketing thinking for the next 45 years. It is clear that they are still as valid now as … Continue reading
Posted in Change, Customers, Marketing, Small business
Tagged Advertising, Branding, Change, change management, communication, competitive strategy, customer, Marketing, performance assessment, Sales, Social Media, Strategy
2 Comments
Native advertising or news fraud
Last night Media Watch on the ABC did a piece on the “news report” done on one of the 6.30 current affairs programs on a commercial station. The “report” was a 15 minute advertising free expose on the sourcing of … Continue reading
Posted in Branding, Communication, Customers, Governance, retail
Tagged Advertising, Branding, communication, Governance, Marketing, retailer, supply chain
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9 tips to crafting effective headlines
David Ogilvy said many things that have gone into the marketing lexicon, one that is particularly relevant to the ways we are communicating today: “On the average, five times as many people read the headline as read the body copy. … Continue reading
Posted in Branding, Communication, Marketing, Small business, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, Sales, SME, Social Media
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7 tips to improve your marketing.
Marketing has changed very rapidly from the mass outbound marketing upon which all the marketing theory and practice until about 2000, to what is often called “inbound” marketing, or in other words, finding ways to attract customers to you. There … Continue reading
Posted in Branding, Customers, Marketing, Small business
Tagged Advertising, Branding, communication, Marketing, Sales, SME
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How can you do it to yourself???
I just had another of those really, really annoying phone calls from a call centre, and being a marketer, I cringed with shame and frustration. After I answered, it took probably 5 seconds for the person on the other … Continue reading
“Design” is a verb
Design is often used as a noun, “I will do a design for you” is common. However, when you think about it, design is not just a thing, an end product, it is a process of moving from an idea, … Continue reading
Posted in Branding, Collaboration, Marketing, Strategy
Tagged Branding, Change, collaboration, competitive strategy, customer, great management, Innovation, Marketing, marketing analytics, Strategy
4 Comments
Heston Vs Jamie, a retail bunfight.
It is fascinating to watch the evolution of the marketing of the two retail gorillas, Coles and Woolworths. It is clear what they are doing, setting out to engage consumers with the freshness, range and provenance of their produce, … Continue reading
Posted in Branding, Change, Marketing, retail
Tagged Agriculture, Branding, category management, competitive strategy, customer, Marketing, retailer, Sales, SME, Value chain
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The value curve
As a young marketing graduate in the 70’s I was given a scholarship to attend an intensive marketing management program in Boston, run by Harvard professor Jim Hagler. He changed my life. One of the many things he rumbled to … Continue reading
Posted in Customers, Marketing, Small business
Tagged Branding, category management, communication, competitive strategy, customer, Marketing, Sales, SME, Strategy, value
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Content marketing story
“Content marketing ” is no more than a new buzzword to try and build interest in the stuff we marketers have always been doing, telling stories, and creating a context in which the stories we tell will be … Continue reading
Posted in Communication, Marketing, Small business
Tagged Branding, communication, competitive strategy, Marketing, Social Media, Strategy
1 Comment
The 7 common features of successful websites
Success does not happen by accident, it comes from hard work, knowledge, insight and experimentation. In the case of websites there are almost a billion websites live (866k) in July 2014, the billion mark will probably be reached by … Continue reading
Posted in Branding, Customers, Marketing, Small business, Social Media
Tagged Branding, category management, communication, competitive strategy, customer, Marketing, Sales, SME, Social Media, web stuff
1 Comment
Future of Urban Agriculture
How we deliver good quality food and water to an urbanised and growing population around the world is the challenge of the 21st century. We have gone from a largely subsistence existence to a highly urbanised one in 200 … Continue reading
Posted in Change, Innovation, Marketing, Small business
Tagged Agriculture, Branding, category management, Change, change management, competitive strategy, customer, Innovation, Marketing, Risk, Sales, SME
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Content marketing, and marketing content
Have you created the best content you can, original, insightful, and engaging, that demonstrates your domain knowledge, but it goes nowhere? No impact, no interest, even your friends do not read it. It is a bit like throwing a … Continue reading
Posted in Communication, Customers, Marketing, Small business, Strategy
Tagged Branding, communication, competitive strategy, customer, Marketing, performance assessment, SME, Social Media, Strategy
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SME Marketing capability gap
Marketing technology is rapidly taking over from the hit and miss, ad hoc research, customer and prospect management, and performance measurement practices that have dominated to date. This is a particularly critical evolution for small businesses who are generally … Continue reading
Posted in Customers, Management, Marketing, Small business
Tagged Branding, Change, change management, communication, Leadership, Marketing, SME
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StrategyAudit 