Strategy as an organic system

The notion of an organized, planned, tidy strategy development and implementation process, whether it be for a multinational, or a small local business is profoundly flawed by the simple fact that it requires forecasting accurately a number of things, including many beyond the control and understanding of any business, and the only thing we know for sure about forecasts is that they will be wrong.

Strategy development and implementation is an organic process, filled with false starts, blind alleys, and pain, all of which add to the evolutionary “learning” process, which sometimes delivers commercial sustainability. 

To be useful  strategy implementation  must have the capacity to “learn” , to see the impact of its actions, and adjust to accommodate changes, misunderstandings, and opportunities.

Most SME’s do not think much about strategy, they are usually tactical in outlook, and that is a failing. Strategy is as important to a small business selling through “alternative” channels, as it is to the multinationals selling through established channels. 

Only with hindsight is strategy implementation an orderly process, when all the speed humps can be ignored or explained away

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Management, Marketing, Strategy and tagged , , . Bookmark the permalink.

1 Response to Strategy as an organic system

  1. ron says:


    this is a free audio book by Chris Anderson editor of Wired and co-author of the Long Tail. It is Free: The Future of Radical Price. It is about how giving product away free is profitable in the long run. enjoy!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s