Tag Archives: performance assessment

Mixed marketing metaphors.

I have a mate who is an academic economist, a really smart guy used to arguing a point of view, and with a box of stats on call to support any contention he makes, alternatively to pull down anything that … Continue reading

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3 points to measure e-marketing productivity.

When looked at from the “helicopter perspective ” there seems to be three points of threshold competitive activity that you simply have to get right, or all else is irrelevant. Having a few meaningful measures at those three points is … Continue reading

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6 reasons you might be “engaged”.

Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading

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2 vital and connected KPI’s for SME’s

Share of wallet, share of attention Share of Wallet is, very simply, your share of an existing customers total purchases in a domain you service. You can fiddle at the edges in the way you define the domain, but it … Continue reading

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The 3 things that REALLY matter in social media?

  There are lots of so called “measures” that get touted asĀ  being able to deliver useful insights into the effectiveness and productivity of investments made in Social Media. Many tell you nothing of value, and are often misleading, but … Continue reading

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You can go nude at home

Your facebook, linkedin accounts, and all the other social media platforms with which you interact are not home, they are places you visit, and perhaps rent a space to leave something behind for storage and easier access and use. They … Continue reading

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6 imperatives for effective SME email marketing.

Cold emails are usually no more welcome that a cold phone call. However, For small businesses, the emergence of email marketing has transformed the opportunities they have to communicate, but so many fail to do some pretty simple things before … Continue reading

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