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Tag Archives: Strategy
Mapping Social Media
Most Aussies will probably recognise the diagram above, the London Underground. The first time anyone arrives in London, an underground map is a vital piece of paper, even in these days of mobile phone enabled GPS tools. The underground system … Continue reading
Posted in Customers, Marketing, Small business, Social Media, Strategy
Tagged communication, Marketing, SME, Social Media, Strategy
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Start with the things you can do.
No business can do everything, so the easy way to start is to do the thing you can do well, as long as it is at least partly the thing that also makes you different. In a suburb not far … Continue reading
Posted in Branding, Marketing, Strategy
Tagged Branding, communication, competitive strategy, Marketing, SME, Social Media, Strategy
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Mixed marketing metaphors.
I have a mate who is an academic economist, a really smart guy used to arguing a point of view, and with a box of stats on call to support any contention he makes, alternatively to pull down anything that … Continue reading
Posted in Change, Management, Strategy
Tagged Change, change management, competitive strategy, Governance, Leadership, Management, performance assessment, SME, Strategy
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5 practises for successful blogging
Over the weekend, my sister, a writer, called me a “blogging machine”, recognising the challenge of producing 3 or 4 worthwhile posts a week. Caught me a bit by surprise, because I just blog, write about what seems important … Continue reading
Posted in Communication, Marketing, Small business
Tagged Branding, communication, Marketing, SME, Social Media, Strategy
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6 reasons you might be “engaged”.
Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading
6 ways to increase the impact of your story.
Marketing is all about stories, the journey taken that the reader can identify with in some way. Blog posts are just short stories, by another name, and by following the rules of stories, can be more interesting, engaging, and ultimately, … Continue reading
Posted in Communication, Marketing, Social Media
Tagged communication, Marketing, SME, Social Media, Strategy
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6 strategies to be successful, in everything
In life, and all its aspects, business, social , relationships, there are no shortcuts, just easier and simpler ways of doing things. It is just that it takes time and effort to find the easier, more productive, and value … Continue reading
5 classic marketing steps that still work.
In 1968 a seminal Book called “Consumer behaviour” Engel, Blackwell & Kollat described the 5 steps in the marketing process that dominated marketing thinking for the next 45 years. It is clear that they are still as valid now as … Continue reading
Posted in Change, Customers, Marketing, Small business
Tagged Advertising, Branding, Change, change management, communication, competitive strategy, customer, Marketing, performance assessment, Sales, Social Media, Strategy
2 Comments
6 ingredients for SME success
The post on the 2 tools SME’s need in early August led to a comment that, whilst the headlines of focus and discipline made sense, the challenge is in implementation. Fair comment. So, how do you build the needed focus … Continue reading
Posted in Governance, Innovation, Leadership, Small business, Strategy
Tagged change management, competitive strategy, customer, Governance, Innovation, Leadership, Operations, performance assessment, SME, Strategy
2 Comments
12 key success factors for SME’s
Small businesses make up the vast majority of business numbers, make a huge contribution to economic activity and health, but most do not last 5 years. Over 20 years of observing small businesses as a contractor and consultant, I have … Continue reading
2 tools SME’s have to have
Most SME’s I see are run by a single person, without the benefit of any sort of advisory board beyond those with whom he/she has dinner sometimes, when they get the time. The hats they wear make Josephs coat … Continue reading
7 parameters of a C21 marketing scorecard
Developing metrics to measure the impact and ROI of marketing is becoming a game of choice around competent boardroom tables. Given the level of marketing engagement around many of those tables, it seems sensible for marketers to take the initiative. … Continue reading
“Design” is a verb
Design is often used as a noun, “I will do a design for you” is common. However, when you think about it, design is not just a thing, an end product, it is a process of moving from an idea, … Continue reading
Posted in Branding, Collaboration, Marketing, Strategy
Tagged Branding, Change, collaboration, competitive strategy, customer, great management, Innovation, Marketing, marketing analytics, Strategy
4 Comments
Design doing
Steve Blank is one of the real thinkers in the innovation space who gets out there into the weeds and gets stuff done. The illustration at the top of this post is one from a recent post on his blog … Continue reading
Posted in Customers, Innovation
Tagged Change, change management, communication, competitive strategy, customer, Entrepreneur, Innovation, Leadership, lean, Marketing, Strategy
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6 challenges (and 3 rules) of content creation
The single biggest stumbling block I see to successful digital marketing is not the technology, or the money, desire, or need, it is simply the unwillingness or inability to create relevant, engaging content of value that suits the context in … Continue reading
Posted in Change, Communication, Marketing, Small business, Social Media
Tagged Advertising, communication, competitive strategy, customer, Innovation, Marketing, Sales, Social Media, Strategy
4 Comments
Sales funnel revisited as a purchase funnel
The “sales funnel” is a pretty familiar diagram, it has been around for a long time, simply because it makes sense, at least it did to sales people. To their customer prospects, there is a level of antipathy to … Continue reading
Posted in Customers, Marketing, Sales
Tagged communication, customer, Marketing, retailer, Sales, Social Media, Strategy
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The value curve
As a young marketing graduate in the 70’s I was given a scholarship to attend an intensive marketing management program in Boston, run by Harvard professor Jim Hagler. He changed my life. One of the many things he rumbled to … Continue reading
Posted in Customers, Marketing, Small business
Tagged Branding, category management, communication, competitive strategy, customer, Marketing, Sales, SME, Strategy, value
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Contrarian strategy
The complexity of the world these days demands an approach to strategy that is counter intuitive, perhaps even a contrarian approach to the accepted best practice. For decades managers have sweated and planned, and set out to execute, just to … Continue reading
Posted in Leadership, Small business, Strategy
Tagged competitive strategy, Entrepreneur, Governance, SME, Strategy
1 Comment
Content marketing story
“Content marketing ” is no more than a new buzzword to try and build interest in the stuff we marketers have always been doing, telling stories, and creating a context in which the stories we tell will be … Continue reading
Posted in Communication, Marketing, Small business
Tagged Branding, communication, competitive strategy, Marketing, Social Media, Strategy
1 Comment
Conferences are for marketing.
Few things are more important than how we feed ourselves, and get access to clean water. Without these, our species will not survive, our numbers are increasing rapidly, as the resources of the planet, particularly available water, are being … Continue reading
Posted in Customers, Demand chains, Marketing, Strategy
Tagged Agriculture, Change, change management, communication, competitive strategy, Marketing, performance assessment, retailer, Sales, SME, Social Media, Strategy
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StrategyAudit 