So, what do sales people do now?

The sales job has changed substantially with the emergence of the web.

In the past, many sales people were mobile, human brochures, the keepers of the information. No longer.

Most of the mundane information on specifications, performance, competitive advantages, and so on is freely available on the web, often out of your control, in customer and consumer  forums for important products or large purchases.

Sales professionals now have to assist the customer to a solution to their problems and competitive challenges, which is much, much harder than being a human brochure.

Are your sales people up to the task?

Are you giving them the appropriate support and information

Are they spending their time in a manner that will give you a return on your considerable investment in their time and training?

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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