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Category Archives: Management
Mixed marketing metaphors.
I have a mate who is an academic economist, a really smart guy used to arguing a point of view, and with a box of stats on call to support any contention he makes, alternatively to pull down anything that … Continue reading
Posted in Change, Management, Strategy
Tagged Change, change management, competitive strategy, Governance, Leadership, Management, performance assessment, SME, Strategy
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The 3 things that REALLY matter in social media?
There are lots of so called “measures” that get touted as being able to deliver useful insights into the effectiveness and productivity of investments made in Social Media. Many tell you nothing of value, and are often misleading, but … Continue reading
Posted in Management, Marketing, Social Media
Tagged analytics, communication, Governance, great management, Marketing, marketing analytics, performance assessment, Sales, SME, Social Media
2 Comments
6 strategies to be successful, in everything
In life, and all its aspects, business, social , relationships, there are no shortcuts, just easier and simpler ways of doing things. It is just that it takes time and effort to find the easier, more productive, and value … Continue reading
12 key success factors for SME’s
Small businesses make up the vast majority of business numbers, make a huge contribution to economic activity and health, but most do not last 5 years. Over 20 years of observing small businesses as a contractor and consultant, I have … Continue reading
2 tools SME’s have to have
Most SME’s I see are run by a single person, without the benefit of any sort of advisory board beyond those with whom he/she has dinner sometimes, when they get the time. The hats they wear make Josephs coat … Continue reading
7 parameters of a C21 marketing scorecard
Developing metrics to measure the impact and ROI of marketing is becoming a game of choice around competent boardroom tables. Given the level of marketing engagement around many of those tables, it seems sensible for marketers to take the initiative. … Continue reading
Why B2B websites do not work
Have you ever been in a conversation where despite the language being clear, the subject of the conversation is absolutely muddled? I have, many times, and it occurs particularly where there is an individual in the conversation who has a … Continue reading
Posted in Communication, Customers, Management, Marketing, Small business
Tagged Advertising, communication, competitive strategy, customer, Marketing, Sales, SME, Social Media, Strategy
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SME Marketing capability gap
Marketing technology is rapidly taking over from the hit and miss, ad hoc research, customer and prospect management, and performance measurement practices that have dominated to date. This is a particularly critical evolution for small businesses who are generally … Continue reading
Posted in Customers, Management, Marketing, Small business
Tagged Branding, Change, change management, communication, Leadership, Marketing, SME
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Do you need a telephone?
I asked that question a week or so ago of a group of SME’s, most of whom did not have any digital presence. None said their businesses would survive without a phone. Why is it then that they think they … Continue reading
Posted in Change, Communication, Management, Marketing, Small business, Social Media
Tagged Change, change management, communication, competitive strategy, Marketing, SME, Social Media, Strategy
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Another bloody meeting
Meetings are supposed to be a place where work gets done, accountabilities exercised options articulated and examined, decisions made, and outcomes reported. However, often they become just a reason to have another meeting. Whilst the public sector comes in … Continue reading
Posted in Governance, Leadership, Management
Tagged communication, Governance, lean, Management, performance assessment
2 Comments
Managing complexity.
I am not a car nut, but as a young bloke, I used to fix my own cars. There was not much you could not do without a reasonable set of Sidchromes, a block and tackle, mechanical manual, and a … Continue reading
Sporting analogies don’t always work.
Tonight is the first Origin game of 2014, and so I expect to hear lots of people using sporting analogies over the next few weeks, particularly football. Sporting analogies abound in business, “A team of champions does not make a … Continue reading
3 steps to Lead conversion
Creating a lead is a whole world of work and pain for many business people, followed by another, converting the lead into a transaction. Too often I see the process followed as an aggressive “close at all costs” mentality. That … Continue reading
Posted in Branding, Management, Sales
Tagged Branding, communication, competitive strategy, Marketing, Sales, Social Media, Strategy
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The 3 second test of a website.
When my kids were young, stuff always headed towards the floor. If it happened to be a piece of bread, it always landed buttered side down, so we had the “3 second test” Story to the kids was that it … Continue reading
Posted in Change, Management, Social Media
Tagged Branding, change management, communication, Marketing, SME, Social Media
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Consumers and FMCG retail control
Retail has changed, very quickly and in a fundamental way, but not for everyone. Retailers, the blokes with the bricks and mortar still hold sway in most markets, but to varying degrees, and can continue to do so if they … Continue reading
Posted in Change, Management, Marketing, retail, Small business
Tagged category management, Change, customer, Marketing, retailer, Sales, SME, Value chain
1 Comment
The “P-word” simile
Talking with a couple of mates over a beer recently, one of whom has a successful boutique recruitment agency, we found ourselves reflecting on the changes in word usage that had occurred over the last 20 years, and how we … Continue reading
Small businesses biggest problem
Cash flow is the lifeblood of every business, from the one person micro business working out of their garage, to the largest multinational. To call it “Lifeblood” sounds like a cliché, but the thing about clichés is that generally they … Continue reading
Posted in Governance, Management, Small business
Tagged Governance, great management, Management, Operations, performance assessment, SME
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Why do you Trust?
Trust is a word that keeps on coming up, everywhere. Increasingly in a complicated world we are looking for those we can trust, to do business with, to have as friends, or just to share a cup of coffee. I … Continue reading
Posted in Communication, Governance, Management
Tagged Alliance management, Branding, communication, customer, demand chain, Governance, Leadership, Marketing
4 Comments
Unpredictable is not random.
Some things we can predict with great accuracy, simply because we can quantify almost all the variables that come into play. The path a bullet will follow when fired, how long it will take a brick to hit the ground … Continue reading
Posted in Leadership, Management, Strategy
Tagged change management, Governance, performance assessment, Strategy
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One final test.
“If this was your money, would you invest it this way”. This question worked well for many years as a corporate executive, asking the question of those who reported to me about the projects for which they were seeking support. … Continue reading
Posted in Governance, Leadership, Management
Tagged communication, customer, Governance, managing yourself, Marketing, Risk
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StrategyAudit 