Service innovation

Considering in a recent workshop the parameters of service innovation being delivered by the enterprise concerned,  we boiled down the variables to just two.

    1. What is it that the customers is trying to achieve that using our product will deliver better than any alternative?
    2. How easy (or hard) is it to do business with us, and how can we improve the experience?

It really seems too simple, but sometimes the simple delivers the best outcome, complicating it just gets in the way of clear thought.

When we answered these two simple questions, the follow up activities were obvious, as were the costs, necessary changes, and implementation timetables. 


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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