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Tag Archives: web stuff
The 7 common features of successful websites
Success does not happen by accident, it comes from hard work, knowledge, insight and experimentation. In the case of websites there are almost a billion websites live (866k) in July 2014, the billion mark will probably be reached by … Continue reading
Posted in Branding, Customers, Marketing, Small business, Social Media
Tagged Branding, category management, communication, competitive strategy, customer, Marketing, Sales, SME, Social Media, web stuff
1 Comment
Mass advertising to direct response.
To talk to consumers, you used to stick an ad on TV, in one of the main mags, on maybe a few radio stations, a shotgun effort informed by some pretty rudimentary demographic data. Then we migrated to the web, … Continue reading
Posted in Branding, Change, Marketing, Social Media, Strategy
Tagged Advertising, Branding, Change, communication, customer, Marketing, performance assessment, Strategy, web stuff
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Unheralded visionaries unite.
Very few people have heard of Douglas Engelbart, who died on July 4, but it was he that thought up much of the stuff we accept as normal, every day tools and devices. His relative obscurity is in stark contrast … Continue reading
Posted in Change, Leadership, Personal Rant
Tagged Change, great management, Innovation, performance assessment, Personal Rant, web stuff
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iAdults
While writing the future proofing of marketing post recently , it also occurred to me that we have a generation of kids now becoming serious adults who have grown up immersed in the web 2.0. They are a different breed, … Continue reading
Posted in Branding, Marketing, Social Media
Tagged Branding, communication, competitive strategy, Social Media, web stuff
1 Comment
Big Brother CAN watch.
Privacy has been, and remains a key concern in relation to the use of the net, and particularly Social Media. Every time you log on you leave a trail, and as we increasingly log on with mobile devices, the data … Continue reading
Posted in Personal Rant, Social Media
Tagged Innovation, Personal Rant, Social Media, web stuff
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3 simple Powerpoint tips for Christmas
Everybody, well almost everybody, uses Powerpoint. Some use it well, many use it poorly, and some are just appalling. We have all sat through that presentation by somebody we thought had something to say, and they said it all on … Continue reading
Posted in Communication, Marketing, Sales
Tagged Change, communication, managing yourself, Marketing, performance assessment, web stuff
1 Comment
An Apple supply chain pivot?
Tim Cook, the Apple CEO has just come out and announced that Apple will restart manufacturing in the US, starting with an unnamed Mac computer model, some time in the near future. The driver of “offshoring” to sources of cheap … Continue reading
Posted in Branding, Change, Lean, Operations
Tagged Branding, change management, lean, Operations, performance assessment, Strategy, web stuff
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Disrupted sales process
The web has disrupted the sales process, as well as just about everything else in our world. Just think about differences between how the process works now, and how it used to work. It now starts with a web search … Continue reading
Posted in Management, Marketing, Sales
Tagged category management, customer, Marketing, retailer, Sales, web stuff
1 Comment
Google + on air, an anti-facebook bomb?
This new avenue to live broadcast, as distinct from posting a video on Youtube, seems to me to be a game-changer. Social media lives by interaction, engagement, that is what gives it its power, and to be able to go … Continue reading
Posted in Branding, Innovation, Marketing, Social Media
Tagged Branding, Change, Innovation, Marketing, performance assessment, Social Media, Strategy, web stuff
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Cognitive Surplus
This is a term coined by Clay Shirky to describe the ideas, skills, knowledge that resides in peoples minds, and on enterprise shelves, unused, ignored, and sometimes actively avoided. His argument is that there has been a huge shift in … Continue reading
Posted in Change, Innovation, Social Media
Tagged Change, change management, communication, Leadership, Management, Social Media, web stuff
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SOPA nonsense
If you have not yet caught up with SOPA, the “Stop Online Piracy Act” working its way through the US legislative system, you probably soon will, because if it gets up, the troglodytes in Canberra will pile onto the bandwagon … Continue reading
Posted in Change, Social Media, Strategy
Tagged Change, change management, Innovation, Politics, web stuff
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Volume is not the measure of value.
The digital world has taken over, but the emergence of social media tools that host a lot of pretty low grade stuff sometimes overshadows the huge impact the tools of the web can have, sometimes life-changing and even saving, impacts. … Continue reading
Posted in Communication, Leadership, Personal Rant, Social Media
Tagged communication, Personal Rant, Social Media, web stuff
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Momentum and Initiative.
A while ago, when Google+ was first launched, I questioned its value, and by extension, future. The reason for my skepticism, was that an initial look at Google+ led me to the conclusion that the inherent switching costs involved in … Continue reading
Tools to quantify the value of the web.
Finding ways to quantify the impact of investment on-line has become a real challenge for management. A dollar spent on line is a dollar not available to be spent elsewhere, so the need for a quantitative base from which to … Continue reading
Posted in Marketing, Social Media
Tagged communication, Marketing, performance assessment, Social Media, web stuff
2 Comments
More on QR codes
A while ago I wrote a short post about QR codes, saying I thought they had the potential to change the way we think about marketing. Subsequently I came across this post and video on the Social Media Examiner site, … Continue reading
Posted in Marketing, Small business, Social Media
Tagged communication, customer, Marketing, Social Media, web stuff
1 Comment
Organic opportunities abound
On Friday I made a very modest contribution to the proceedings of the Organic and Green trade show in Sydney. A bunch of committed, passionate people, working their collective butts off to build businesses that deliver on the organic promise … Continue reading
Posted in Customers, Demand chains, Marketing, Small business
Tagged Change, customer, demand chain, Marketing, retailer, Social Media, Strategy, web stuff
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Who would buy shares in a Telco?
Telstra is one of the best yielding shares around, management knows there is no other reason to hold them, so effectively pump the share price with good yields. At the current prices they are a good buy, being assured of a … Continue reading
Posted in Change, Innovation, Marketing, Personal Rant, Social Media
Tagged Change, communication, Innovation, Social Media, Strategy, web stuff
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Still think Social media is a fad???
Try this on U-tube, a recitation of stats that should leave no doubt that social media is mainstream, not a toy for the digital generation. OK, we all know you cannot believe everything you see on the web, so halve … Continue reading
Marketing, blogging, and some introspection.
Writing this blog for a couple of years, to a small (but increasing) audience, has made me think about Kevin Costner. Sad. I started to write the blog, and for a long time no-one came, just as KC built the … Continue reading
Posted in Marketing, Social Media
Tagged communication, Marketing, Social Media, web stuff
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Happy “26th”, internet.
Today, March 15 is the 26th birthday of the internet as we know it. The first domain name, Symbolics.com, was registered on March 15 1985, and still exists. From this humble beginning, just a generation ago has risen the greatest … Continue reading
Posted in Personal Rant, Social Media
Tagged Change, Innovation, Personal Rant, Social Media, web stuff
1 Comment
StrategyAudit 