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Tag Archives: Value chain
Heston Vs Jamie, a retail bunfight.
It is fascinating to watch the evolution of the marketing of the two retail gorillas, Coles and Woolworths. It is clear what they are doing, setting out to engage consumers with the freshness, range and provenance of their produce, … Continue reading
Posted in Branding, Change, Marketing, retail
Tagged Agriculture, Branding, category management, competitive strategy, customer, Marketing, retailer, Sales, SME, Value chain
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Consumers and FMCG retail control
Retail has changed, very quickly and in a fundamental way, but not for everyone. Retailers, the blokes with the bricks and mortar still hold sway in most markets, but to varying degrees, and can continue to do so if they … Continue reading
Posted in Change, Management, Marketing, retail, Small business
Tagged category management, Change, customer, Marketing, retailer, Sales, SME, Value chain
1 Comment
“Collective clarity” and “alignment” are different beasts
In some circumstances, “collective clarity” may be a synonym for alignment, but in others it is an entirely different beast. Currently I am involved in a project that aims to bring together a small group of specialist growers and retailers … Continue reading
Posted in Branding, Change, Collaboration, Leadership, Marketing
Tagged Agriculture, Alliance management, Branding, category management, Change, change management, collaboration, communication, competitive strategy, customer, demand chain, Leadership, Marketing, retailer, Value chain
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Value transformation in agriculture
The agricultural supply chain that has dominated the way we get our food has evolved as a fragmented, opaque series of transactions that occur to fill the gap between the producer and the consumer. Many of these transactions add no … Continue reading
Posted in Alliance management, Branding, Marketing, retail, Small business
Tagged Agriculture, Alliance management, Branding, category management, customer, demand chain, Marketing, retailer, SME, value, Value chain
2 Comments
The semantic disruption of Agriculture
The success of the last 250 years in western economies is based on the economies of scale. Harnessing technology to deliver greater productivity per unit of input, capital, labour, and raw material. All industries have been disrupted from the cottage … Continue reading
Posted in Change, Demand chains, Marketing, Strategy
Tagged Agriculture, category management, Change, change management, communication, customer, demand chain, Management, Marketing, Strategy, supply chain, Value chain
1 Comment
3 foundations of demand chain success
Creating a demand chain out of an environment forged by a competitive and opaque supply chain mentality is no small task. This change is particularly challenging in agriculture where there is considerable regulatory and interest group oversight and thousands … Continue reading
Posted in Customers, Demand chains, Marketing
Tagged communication, customer, demand chain, Marketing, Value chain
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Anatomy of a demand chain.
This is a far longer post than normal, motivated by some very sensible feedback from the previous post. Bear with me. The “tools” that add value to management of any supply chain, playing a role in the transformation into … Continue reading
Posted in Collaboration, Demand chains, Marketing, retail, Strategy
Tagged Advertising, analytics, Branding, collaboration, communication, customer, demand chain, great management, Marketing, Operations, retailer, Strategy, Value chain
4 Comments
FMCG Produce marketing tightrope
Coles limited engagement in an “anti factory farming” campaign is indicative of the strategic and marketing tightrope the food industry in this country is walking. On the one hand we have an effective duopoly of FMCG retailing exercising their power … Continue reading
Posted in Branding, Demand chains, Innovation, Marketing, Small business
Tagged Alliance management, category management, Change, collaboration, communication, demand chain, Innovation, Marketing, SME, Value chain
1 Comment
The next big thing
The next big wave of innovation just may be co-ordination services. When you think about it, the web has given us huge amounts of data at our fingertips, but created the problem of dealing with all the options we have. … Continue reading
Posted in Change, Communication, Innovation
Tagged Change, communication, Value chain
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Time is not on your side
Of all the resources we have, time is truly the only one where there is no chance of technology making it replaceable or renewable. We all know that, so why do we continue to waste it so indiscriminately? Seems to … Continue reading
Posted in Lean, Management, Operations
Tagged Management, managing yourself, Operations, performance assessment, Value chain
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Value chain sustainability.
The word sustainable holds connotations of farming practices, and environmental sensitivity, all true, but only half the story. A sustainable chain must also be commercially sustainable, and one without the other is by definition, unsustainable. The characteristic that drive both … Continue reading
Posted in Category, Demand chains, Operations, retail
Tagged category management, customer, demand chain, Operations, performance assessment, retailer, supply chain, Value chain
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Process, not outcomes.
It takes discipline to concentrate on the process, and to let the outcome take care of itself, recognising that there will be stumbles along the way, but in the long run, the results will come when the process is optimised. … Continue reading
Posted in Management, Operations
Tagged Management, managing yourself, performance assessment, Value chain
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Retail hat dance
From bricks and mortar, to the web, and now to mobile apps. What is next for retailing? There was a blue last week between the current and previous MD of David Jones, about who wore the blame for DJ’s being … Continue reading
Posted in Innovation, Marketing, Strategy
Tagged Change, Innovation, Marketing, retailer, Strategy, Value chain
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Reference class forecasting
People routinely forecast optimistically, they under-forecast costs, and over-forecast outcomes. We have all seen it happen repeatedly in businesses and the public sector, most of us have seen it on personal level. Demand planning is the core of effective operational … Continue reading
Posted in Demand chains, Operations, Strategy
Tagged demand chain, lean, Operations, performance assessment, supply chain, Value chain
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Can Google do it?
Googles purchase of Motorola poses an interesting management challenge. To date, Google has been a producer of software, an intellectually intensive activity that can be accomplished anywhere the brain is located. Manufacturing is a different beast. Suddenly you have factories, … Continue reading
Posted in Innovation, Management, Operations, Strategy
Tagged Innovation, lean, Operations, supply chain, Value chain
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The three gorillas
The decision yesterday by the federal Court to allow Metcash to purchase Franklins from Pick n Pay, then onsell, presumably with tied supply agreements is another nail in the coffin of competition in the retail trade, despite the interpretation of … Continue reading
Posted in Change, Management, Marketing, Personal Rant, Small business, Strategy
Tagged Branding, Change, customer, Marketing, negotiation, Personal Rant, retailer, Sales, SME, Value chain
1 Comment
Review of produce marketing and its future
The future of produce marketing in Australia is fraught with difficulties that many who just buy their produce in the supermarket will never think about. The dominance of the chain supermarkets, lack of innovation, fragile investment outlook, environmental concerns, regulatory inconsistency … Continue reading
Posted in Branding, Customers, Innovation, Marketing, Sales, Social Media, Strategy
Tagged Branding, category management, customer, Marketing, Sales, Social Media, Value chain
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Business & Sustainability
Is there a win win here, does being sustainable environmentally mean a compromise to commercial sustainability, or is environmental sustainability a foundation of commercial sustainability? Increasingly the latter is becoming the more obvious answer. As the green debate widens, and … Continue reading
Posted in Change, Innovation, Lean, Strategy
Tagged Change, climate change, Innovation, lean, Politics, Value chain
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Manufacturing health check
Another story about a US company going against the trend and “on-shoring” to shorten supply times, improve quality and certainty, and gain control over their operations. Forward thinking companies in developed economies are starting to recognise that manufacturing is a … Continue reading
Another nail in the logic of outsourcing
Boeing, for a while after it took over McDonnell-Douglas, “owned” the commercial airliner business, with only the Airbus consortium as competition in the large end of the business, although there are others in the small commuter end. However, the 787 … Continue reading
Posted in Management, Operations, Strategy
Tagged Change, collaboration, lean, Operations, performance assessment, Value chain
1 Comment
StrategyAudit 