Tag Archives: supply chain

Price taker to market maker

  I talk to  a lot of farmers, and have done so for a long time. Not much has changed over that time, it is just that there are less farmers, bigger farms, and corporatised farming, with deep capital resources … Continue reading

Posted in Branding, Change, Marketing | Tagged , , , , , , , | 3 Comments

5 rules for FMCG category marketing

I am old enough to remember doing warehouse withdrawals by hand. Heavens. Then we had early data managers automate the process, an evolution that pottered on for 25 years, through  to category management based on scan data, some of which … Continue reading

Posted in Branding, Category, Marketing, retail, Sales, Small business | Tagged , , , , , , | 5 Comments

Seeing the real cause

How often do we get sidetracked by several possible causes of an adverse or unexpected outcome? In the course of doing a fair bit of process improvement work over the years, one of the really successful strategies I have used … Continue reading

Posted in Lean, Operations, Small business | Tagged , , , , , | 1 Comment

Ethical sourcing. Cost or marketing investment?

Why are we so hung up about ethical sourcing of coffee?? What about the electronics industry, and shoes, rare earth minerals, and many others? Who bears the responsibility for the conditions of workers in the supply chains of successful businesses.? Apple … Continue reading

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Category management steroids

Data mining as it is evolving in retail is a fascinating exercise in identifying behavior characteristics that apply to very small percentages of the shopper population, and doing something with them. Progressively retailers are getting better at leveraging the data, … Continue reading

Posted in Change, Customers, Management, Marketing, retail | Tagged , , , , , , , , , | 3 Comments

Death of an industry

Last week speaking to a gathering, I told the group that Australia was now a net importer of food with a $2.7 billion deficit in 2010-2011, according to the AFGC State of the Nation report . Utter disbelief was the … Continue reading

Posted in Change, Management, Marketing, Operations, Personal Rant | Tagged , , , , , | 1 Comment

Value chain sustainability.

The word sustainable holds connotations of farming practices, and environmental sensitivity, all true, but only half the story. A sustainable chain must also be commercially sustainable, and one without the other is by definition, unsustainable. The characteristic that drive both … Continue reading

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