Tag Archives: supply chain

Native advertising or news fraud

Last night Media Watch on the ABC did a piece on the “news report” done on one of the 6.30 current affairs programs on a commercial station. The “report” was a 15 minute advertising free  expose on the sourcing of … Continue reading

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Risk and A/B testing

As a marketer, I am fairly left brain oriented, some may say flakey and opinionated, and I have done well with that for many years. Here is the paradox. You can now test just about everything if you try hard … Continue reading

Posted in Change, Innovation, Social Media | Tagged , , , , , | 1 Comment

Have we lost it?

Until I was about 10 years old, I lived in a little cottage at North Avalon, and used to walk to primary school through the sandhills, along the beach, then to  school, and back. It sometimes took longer than it … Continue reading

Posted in Change, Leadership, Personal Rant, Strategy | Tagged , , , , | 2 Comments

Give Charman Stone a medal.

The decision by the federal Government not to support SPC  last week has opened a can of worms. This time, the worms have some grunt, as the head worm, Charman Stone has shone a light into the corners of the … Continue reading

Posted in Change, Governance, Leadership, Marketing, Operations | Tagged , , , , , , , , , | 3 Comments

“Pitching” increases the stakes

Had an interesting debate at a conference a short time ago, something that I think makes a big difference, but is not usually considered, at least in my experience. The debate was the merits of pitching Vs what I call … Continue reading

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Sydney Harvest

The produce branding model used by the agricultural so called marketing programs run by industry bodies all  fail the basic test of being consumer centric. Generally they are retailer centric, using grower levies to fund discounts, and sometimes display space, … Continue reading

Posted in Branding, Change, Marketing, retail, Sales, Small business | Tagged , , , , , , , , , , | 1 Comment

The semantic disruption of Agriculture

The success of the last 250 years in western economies is based on the economies of scale. Harnessing technology to deliver greater productivity per unit of input, capital, labour, and raw material. All industries have been disrupted from the cottage … Continue reading

Posted in Change, Demand chains, Marketing, Strategy | Tagged , , , , , , , , , , , | 1 Comment