Tag Archives: supply chain

Native advertising or news fraud

Posted on September 2, 2014 by strategyaudit

Last night Media Watch on the ABC did a piece on the “news report” done on one of the 6.30 current affairs programs on a commercial station. The “report” was a 15 minute advertising free expose on the sourcing of … Continue reading →

Posted in Branding, Communication, Customers, Governance, retail | Tagged Advertising, Branding, communication, Governance, Marketing, retailer, supply chain | Leave a comment

Risk and A/B testing

Posted on April 28, 2014 by strategyaudit

As a marketer, I am fairly left brain oriented, some may say flakey and opinionated, and I have done well with that for many years. Here is the paradox. You can now test just about everything if you try hard … Continue reading →

Posted in Change, Innovation, Social Media | Tagged category management, communication, Entrepreneur, Governance, marketing analytics, supply chain | 1 Comment

Have we lost it?

Posted on March 24, 2014 by strategyaudit

Until I was about 10 years old, I lived in a little cottage at North Avalon, and used to walk to primary school through the sandhills, along the beach, then to school, and back. It sometimes took longer than it … Continue reading →

Posted in Change, Leadership, Personal Rant, Strategy | Tagged Agriculture, category management, climate change, Politics, supply chain | 2 Comments

Give Charman Stone a medal.

Posted on February 4, 2014 by strategyaudit

The decision by the federal Government not to support SPC last week has opened a can of worms. This time, the worms have some grunt, as the head worm, Charman Stone has shone a light into the corners of the … Continue reading →

Posted in Change, Governance, Leadership, Marketing, Operations | Tagged Agriculture, Change, change management, demand chain, Governance, Operations, performance assessment, Politics, retailer, supply chain | 3 Comments

“Pitching” increases the stakes

Posted on December 19, 2013 by strategyaudit

Had an interesting debate at a conference a short time ago, something that I think makes a big difference, but is not usually considered, at least in my experience. The debate was the merits of pitching Vs what I call … Continue reading →

Posted in Change, Customers, Sales | Tagged category management, customer, negotiation, retailer, Sales, supply chain | Leave a comment

Sydney Harvest

Posted on December 4, 2013 by strategyaudit

The produce branding model used by the agricultural so called marketing programs run by industry bodies all fail the basic test of being consumer centric. Generally they are retailer centric, using grower levies to fund discounts, and sometimes display space, … Continue reading →

Posted in Branding, Change, Marketing, retail, Sales, Small business | Tagged Agriculture, Alliance management, Branding, collaboration, communication, demand chain, Marketing, Sales, SME, supply chain, value | 1 Comment

The semantic disruption of Agriculture

Posted on October 22, 2013 by strategyaudit

The success of the last 250 years in western economies is based on the economies of scale. Harnessing technology to deliver greater productivity per unit of input, capital, labour, and raw material. All industries have been disrupted from the cottage … Continue reading →

Posted in Change, Demand chains, Marketing, Strategy | Tagged Agriculture, category management, Change, change management, communication, customer, demand chain, Management, Marketing, Strategy, supply chain, Value chain | 1 Comment